A Quote by Sheena Iyengar
They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things to choose from.
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People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this study was that while people were more attracted to having more options, that's what sort of got them in the door or got them to think about jam, when it came to choosing time they were actually less likely to make a choice if they had more to choose from than if they had fewer to choose from.
When you choose a language, you're choosing more than a set of technical trade-offs-you're choosing a community.
People will make worse financial decisions for them if they're choosing from a lot of options than if they're choosing from a few options. If they have more options they're more likely to avoid stocks and put all their money in money market accounts, which doesn't even grow at the rate of inflation.
I think it's good to know more than the average guy. If I'm in a bar now and some pretty girl is talking to some handsome 24-year-old man, I'll say, "Okay, who's the emperor after Caligula? What chief mistake did Marcus Aurelius make in choosing a successor?" He'll just look like an idiot. She'll just gravitate toward me, I'm thinking. It works in Detroit.
As we continue down the path of automation, virtually every city will have 24-hour convenience stores, 24-hour libraries, 24-hour banks, 24-hour churches, 24-hour schools, 24-hour movie theaters, 24-hour bars and restaurants, and even 24-hour shopping centers.
Also if they choose from more options than fewer options they're less satisfied with what they choose and that is true whether they're choosing chocolates or which job offer to accept.
As much money and life as you could want! The two things most human beings would choose above all - the trouble is, humans do have a knack of choosing precisely those things that are worst for them.
Successful leaders don't start out asking, 'What do I want to do?' They ask, 'What needs to be done?' Then they ask, 'Of those things that would make a difference, which are right for me?'
Nowadays, especially in big commercial films it's much easier for the audience, and they tend to get spoonfed. It's much more interesting to me, people leave the theater and they start asking themselves questions and find their own moral compass about what these characters have been doing.
And today more than ever, knowing about that society involves first of all choosing what approach the inquiry will take, and that necessarily means choosing how society can answer.
Start-ups often die in the first 18 to 24 months because of formative mistakes, like choosing a bad co-founder or the wrong corporate entity or an inappropriate platform. Ninety percent of the companies the Founder Institute has created are alive because we've helped them avoid those mistakes.
I drink much less than most people think, and I think much more than most people would believe. I am quite sincere about some of the things which people take very lightly, and almost insultingly unconcerned about some of the things which people take most seriously. In short, I am basically antisocial: certainly not to an alarming degree , but just more so than I appear to be.
A lot goes in my mind while choosing a role. Choosing unconventional roles is not a conscious decision. I choose the most exciting and challenging role from the options I have.
For the most part, most people most often choose comfort - the familiar, the time-honored, the well-worn but well-known. After a lifetime of choosing between comfort and risk, we are left with the life we currently have.
Burning 2000 people took about 24 hours in the five stoves. Usually we could manage to cremate only about 1700 to 1800. We were thus always behind in our cremating because as you can see it was much easier to exterminate by gas than to cremate, which took so much more time and labor.
Do I really smother my own joy because I believe that anger achieves more than love? That Satan's way is more powerful, more practical, more fulfilling in my daily life than Jesus' way? WHy else get angry? Isn't it because I think complaining, exasperation, resentment will pound me up into the full life I really want? When I choose-and it is a choice-to crush joy with bitterness, am I not purposefully choosing to take the way of the Prince of Darkness? Choosing the angry way of Lucifer because I think it is more effective-more expedient-than giving thanks?
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