A Quote by Sheena Iyengar
When companies try to guess what consumers want, they essentially make the choice for consumers.
Related Quotes
Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.
Critics of consumer capitalism like to think that consumers are manipulated and controlled by those who seek to sell them things, but for the most part it's the other way around: companies must make what consumers want and deliver it at the lowest possible price.
Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.
Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.
Disclosure of the full monthly costs that consumers pay is the first step to ensuring that cable companies stop taking advantage of consumers.
If consumers are strong, if consumers are protected, if they can trust the marketplace and feel confident that they're not being cheated here and there, then consumers can drive this economy forward.
Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.
Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.
Please, please, stop referring to yourselves as 'consumers.' OK? Consumers are different than citizens. Consumers do not have obligations, responsibilities and duties to their fellow human beings.
Many companies are disappointing the citizens of this world by manipulating labor rates, putting horse meat instead of beef out there, or thinking it's totally acceptable to make a T-shirt from a collapsing factory. Increasingly, people don't want to work for these companies, and consumers don't want to buy from them.
In the increasingly digital world, data is a valuable currency, yet as consumers, we control and own little of it. As consumers, we must ask what big companies do with our data, a question directed to both the online and traditional ones.
While the demand for organic food outstrips supply, we happen to know that 77 percent of consumers don't want genetically engineered crops grown in this country. Consumers can choose whether or not to buy organic produce. Genetically modified ingredients will deny us choice in the long run.
As more consumers demand less sugar, the food and beverage manufacturers will eventually come into line with what the consumers want.
No longer do companies study consumers' psyches only by asking people what they think about technology and how they use it. Now they conduct observational research, dispatching anthropologists to employ their ethnographic skills by interviewing, watching and videotaping consumers in their natural habitats.
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