It's hard to try to be a canary in the coal mine in Internet because right now we're enjoying such innovation. But at the same time, we are truly in the midst of a sea change in how controllable the technology we use day by day is, and it is getting more and more controllable by a distinct group of entities, who may have our best interests in mind, at least at consumers right now, but they can change their minds or be regulated, forced to change their minds later.