A Quote by Shigeru Miyamoto
Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.
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The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of value he has taught us - that there is merit in doing what is different - and at the same time, by changing Nintendo in accordance with changing times.
Sponsorships and marketing are oftentimes pretty short-lived. From a company's standpoint, they're often not looking to do tremendously long contracts. They're always trying to catch the next big thing.
Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment.
I've always been a fan of Nintendo. My first memories of playing games are on my Nintendo 64 with 'Mario Kart,' so when I found out that Nintendo 3DS made a fashion game, I was drawn to it. 'Style Savvy Trendsetters' is great because anyone can play it.
We in Illumination Entertainment tend not to put ideas through a brand funnel. We've collected a group of people who share a certain taste, and that is connected to our aspirations for our brand. We pride ourselves on making character-centric movies. If I had to say what's the most important thing this company does, it's creating characters that stay with the audience long after they leave the theater.
Nintendo prides itself in being a technology-driven, mass-market, entertainment company.
The thing I love about soaps, and from what I know about this is its run in a very old school way, which I like, since I have been doing this entertainment thing for a long time. But I see that there are some new barriers that they can break.
Innovation is not a big breakthrough invention every time. Innovation is a constant thing. But if you don't have an innovative company [team], coming to work everyday to find a better way, you don't have a company[team]. You're getting ready to die on the vine. You're always looking for the next innovation, the next niche, the next product improvement, the next service improvement. But always trying to get better.
I always say, thank god I have this job or I don't know what I'd be doing. It'd be sad. I've always felt like I have been trying to brand a world for a quite a long time. You know what though, I feel no different. I feel like I'm doing the exact same thing I did in high school. Only I have more people helping me out now. And we have to take it all the way.
We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create. So the result is the Nintendo 3DS.
The 1980s was a time of the great recession of interactive entertainment. When Atari fell in 1982, until Nintendo launched its console, video games were an outcast for five years.
For me, my criteria for making films is all about trying to do something different from the last time. So if I catch myself doing too much of one thing, I'm always trying to move away from that, because it's not going to be challenging enough to keep my attention and focus.
I grew up and went from Nintendo to Super Nintendo to N64 to GameCube to Nintendo Wii to Xbox - I've always enjoyed playing games.
For as long as there's life, for as long as we have things happening in the world, for as long as people haven't been able to work it, for as long as people are not trying to work it out, for as long as there's crime, destruction, hate, bigotry, for as long as there is a spirit that does not have love in it, I will always have something to say.
One of the reasons for The Walt Disney Company's long- term success is really the first of Dr. Deming's famous points, "create constancy of purpose." In his professional career, Walt's major passion was to provide the finest in family entertainment. For the most part, for nearly a century, the Company has stayed true to that legacy, and has set the standard for the entire entertainment industry.
I've tweeted incessantly about Nintendo and my love for Nintendo for a long time.
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