A Quote by Shirley Polykoff

Copy is a direct conversation with the consumer. — © Shirley Polykoff
Copy is a direct conversation with the consumer.

Quote Author

Start copying what you love. Copy copy copy copy. At the end of the copy you will find your self.
Direct confrontation, direct conversation is real respect. And it's amazing how many people get that.
In early days of Live Nation, we really believed it was important to be a direct-to-consumer business, which the labels aren't and no promoter was at the time. By merging with Ticketmaster, we could we give the artist a direct relationship with the fan.
I've never been a puppeteer, I conceive and I write and I design and I direct. And not just puppets. I direct actors, I direct dancers, I direct singers, I direct films. I also direct puppeteers. I'm really a theatre maker, but there's not a word for that.
The thing about HD-DVD that is attractive to Microsoft is that it's very pro-consumer in letting you copy all movies up onto the hard disk.
I remember a conversation with James Anderson a few years ago about my skills and that conversation is something I can still recall. He said no two bowlers are the same, the way I bowl my outswinger will be different to the way you bowl yours so bowl to your strengths, keep it simple and don't try to copy another bowler for the sake of it.
Direct to consumer really gives you control of your business completely.
Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in.
Xerox did OK in moving to digital in the commercial space. They didn't do well in the consumer market, but they're not a consumer brand. They don't even know how to spell consumer.
Being the first FDA-authorized direct-to-consumer genetic test out there is revolutionary.
We buy a copy of 'Gravity's Rainbow,' say, and we carry our copy home. We open it; we fall into it. And it is here that the word 'copy' fails. Because what I experience when I read 'Gravity's Rainbow,' or 'Beloved,' or 'The Moviegoer,' is not at all a 'copy' of what you experience when you read the same novel.
We marked a milestone for consumer empowerment when we began to publish consumer complaint narratives which allow people to share in their own words their experiences in the consumer financial marketplace.
In the direct-to-consumer channel, we continue to look at the entire world as an extension opportunity for all of our brands.
For six months I couldn't sleep. With insomnia, nothing's real. Everything is far away. Everything is a copy of a copy of a copy.
When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate.
Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group.
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