A Quote by Shonda Rhimes

The secret sauce of the business that I can offer is my creativity, and in order to keep my creativity alive and fresh, I have to pretend that no one is watching the show, that there are no audiences, there are no ratings; I'm just telling a story.
In order to keep my creativity alive, I just try to enjoy life to the fullest.
I think 'Y&R's future is contingent upon the ratings. Obviously, none of the soaps are kept alive for the sake of loyalty. It's all about ratings. It's show business. Period.
The fact that order and creativity are complementary has been basic to man's cultural development; for he has to internalize order to be able to give external form to his creativity.
There's a paradox in the notion that creativity should be a habit. We think of creativity as a way of keeping everything fresh and new, while habit implies routine and repetition. That paradox intrigues me because it occupies the place where creativity and skill rub up against each other.
The more I do this creative work teaching the "Personal Creativity in Business" course at Stanford the more I realize that business is about people in groups being creative in their own way. If business creativity does not allow individual development, then it isn't sustainable. But if business creativity means people bringing out their best and developing that, then amazing things can happen - not only for the business but also more importantly for the individual and the surrounding community.
A requirement of creativity is that it contributes to change. Creativity keeps the creator alive.
Creativity permeates the cosmos. It is the driving force that sustains the particles, the stars and galaxiesit surges through the body with each beat of the heart. We all have access to creativity. At times, we summon it to use in our work and daily livesit can arrive in a dreamor it may result from a long struggleit can appear as a sudden, dramatic insightOne thing is certain — Creativity is ever present. It is a force to be enjoyed or endured but above all celebrated. Creativity is free, alive and spontaneous.
I am interested in the creativity of the criminal attitude because I recognize in it the existence of a special condition of crazy creativity. A creativity without morals fired only by the energy of freedom and the rejection of all codes and laws. For freedom rejects the dictated roles of the law and of the imposed order and for this reason is isolated.
The most important thing about creativity is that you honor your creativity and you don't ever ignore it or go against what that creative image is telling you.
The secret of success in business is creativity.
It's a funny line when you're walking - the creativity, the subjectivity versus the objectivity, creativity versus the business, and recognizing that you are in the music business, so there are certain things that you have to acquiesce to on the business side and certain creative decisions that you have to make for the purposes of serving the business side of it.
I want to involve creativity more in technology and business. It is obvious that for us to be successful, a healthy relationship with creativity is needed.
Performance art is the ultimate in creativity. Since it has so many possibilities at creativity, it's essence tends to become creativity.
The big treasury is an ocean of infinite creativity. It's a creativity that creates everything that is a thing - it's mighty powerful creativity.
Enterprise is first creativity. You need creativity to see what's out there and shape it to your advantage. You need creativity to look at the world a little differently. You need creativity to take a different approach, to be different.
Hidden behind man is God. Just give him a little way, a little passage, to come through you. That is creativity. Allowing God to happen is creativity. Creativity is a religious state.
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