A Quote by Shriya Saran
I did a soft drink ad some time back. Later, a mother came to me and said that her child started consuming more of that drink after seeing my ad. It made me measure my actions.
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Here, drink your liqueur," Henry said, tossing back her drink. "I carry it with me everywhere because it's the only kind of drink that Leo doesn't like, so there's a chance I'll still have some tomorrow.
Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
I came in here and a fella asked me to have a drink. I said I don't drink. Then another fella said hear you and Joe DiMaggio aren't speaking and I said I'll take that drink.
"She (Minnie Ruth Solomon) was unusual because even though I knew her family was as poor as ours, nothing she said or did seemed touched by that. Or by prejudice. Or by anything the world said or did. It was as if she had something inside her that somehow made all that not count. I fell in love with her some the first time we ever talked, and a little bit more every time after that until I thought I couldn't love her more than I did. And when I felt that way, I asked her to marry me . . . and she said she would."
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.
We all resort to the ad hominem from time to time: in human affairs, it is difficult to avoid it, and probably not desirable. After all, our opponents are human. The proper use of an ad hominem argument, however, still requires evidence to back it up.
I don't drink soft drinks. I remember someone saying to me that having a soft drink with a meal is like having two meals.
So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.
I went to Tokyo three years ago. It was a job, though. I did an ad campaign for IBM, so they flew me out there to take pictures of me. It was IBM Global. It went to Australia, France, London, all over the world. But I think the ad campaign was a failure, because of me.
YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!
My mother made me a scientist without ever intending to. Every other Jewish mother in Brooklyn would ask her child after school, So? Did you learn anything today? But not my mother. Izzy, she would say, did you ask a good question today? That difference - asking good questions - made me become a scientist.
Everything in The Room, we did it the same way the big studios do it. The only difference is the budget and the actors. We put an ad in Back Stage West and in return we got almost 8,000 headshots from people who wanted to be in the film. We then do a process of selection and a rehearsal process after they are selected. The process of audition is very time consuming.
Some drink to forget, some drink to remember-me, I drink to get bagged.
If you gave me $100 billion and said take away the soft drink leadership of Coca-Cola in the world, I'd give it back to you and say it can't be done.
The alcohol was awful. I was a terrible alcoholic. I mean, people used to ask how much drugs I did. I said, 'I only do drugs so I can drink more'. I was doing the coke so I could drink more. I mean, I don't know any other reason. I'd start drinking in the morning. I'd drink all day long.
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