The first time I shared music was on Myspace. Then SoundCloud came along. The difference with SoundCloud is that people can comment on stuff, which was more frightening but also way more fun - especially if they liked it.
SoundCloud was my first break I guess. I got a little bit of a following.That whole bedroom producer genre was kind of kicking itself into gear, and SoundCloud was becoming more of a hub for producers at the time.
We're expressing ourselves through references to anime and things like that, but SoundCloud music is just music that happens to be on SoundCloud.
I hate that people have made the term SoundCloud rapper into a bad thing, because a lot of artists are underground and they don't have a way to put their music on. But to get that clout, to get that popularity, you might want to upload your music to SoundCloud - because how else is everybody going to hear it?
You gotta start somewhere. It is what it is. People listen to Soundcloud more than the radio. So why would you put your music on the radio first?
There's only so much you can do on a physical level trying to tour or pass out mixtapes. Although that matters, I realized that you can reach more people putting your music on Soundcloud and networking with blogs to write about you. It really comes back to the music and what you release.
I used to write random little stupid things when I was five, but then the first song I really wrote was one called 'Fingers Crossed,' which is on SoundCloud.
I put out my first song, 'The Other,' in 2015 just on Soundcloud. It was always my most popular song but never really went far in a mainstream way. Then, a couple years after it came out, I watched it go from 8 million to, like, 100 million.
There's no right or wrong way to do things and I think a lot of the SoundCloud rappers with their DIY music are proving that to be true.
How I did the first 'DiCaprio,' it was mine. I was pulling from everywhere. I was getting stuff from movies. I was getting stuff from interviews. Everywhere. And it was fine, because it was just put out for free on SoundCloud.
It's always the first 10,000 SoundCloud listens; that was definitely a big moment, seeing the online stuff grow and crowds grow.
The power's in the people, more so because we have platforms that we can control, like Instagram, Twitter, Soundcloud, where we can deliver straight. If you're building a fanbase, it's in your hands; it's not monopoly. You can do it.
SoundCloud took a community-first approach to building its business, prioritizing finding artists to post on its service over making deals with music labels to license their music, the approach taken by Spotify.
I've played music since I was six, and I always wrote songs just for myself. I did it for fun, posting songs on Tumblr, Bandcamp, and Soundcloud. I didn't think anyone would notice.
The first time I'd ever had a go at production or recording, I just recorded in my room. I just put it on Soundcloud because I have family abroad, and I wanted to show them, 'Oh, hi, Uncle Carl, here's some music that I've done,' or whatever.
I'm on Spotify and Soundcloud all the time.
I find a difference between what gets called world music - a fusion of western music and music from different cultures in more of a modernized version - and Explorer Series stuff, which is completely undiluted indigenous folk music. That's a lot more powerful than a lot of the super-processed stuff that comes out now.