A Quote by Shura
After putting out songs with 26 million views on YouTube, your life changes a little bit. Suddenly everyone's like, 'Where's the album?'
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I read the reviews sometimes, but I don't let it really affect the next album because, for me, when I approach an album, it's usually coming to me pretty naturally. It's not like I set out, like, "Okay, I'm going to write an album this month." It's more like I'm just always writing songs and eventually I start to realize that a group of songs sort of fits together, and I go from there in putting together the album and themes and artwork and things like that.
The first album was more born from busking - they were the 'me-and-my-guitar' songs. Going out on the road and opening for big acts changes you. You look out at those audiences and start to think, 'OK, I need to write some music that's a little bit bigger.'
I sequence during the entire recording process. The sequencing changes as I'm recording and as I'm listening. From when I'm, like, four songs in, I start trying to figure out which song should come after which. Which is important, and it changes as the album goes.
I would not understand when people will tell me that 'Tum hi ho' has got more than 1 million views on YouTube. I was like, 'How does it make a difference?' Later, I would go to YouTube and see songs of Rihanna, Enrique etc. and would see their hits. Then I came to know the importance. Nowadays, you can judge from these sites how big is a sing.
If a woman is making $85,000 a year, putting aside 20% of her income, putting it in a bank, earning very little...Over the course of her life vs. investing, this can cost her $1.5 million, $2 million, $2.5 million. Life changing amounts.
For me there's insecurity when you're releasing an album because you spend all of this time working on that one thing and then once it's done, it's done. After you put it out there to the public you never know which songs are going to work or even if the album is going to work as a whole so there is a little bit of nervousness around predicting what the numbers will be and if it's going to be well-received.
That's what is so great about being able to record a 13-song album. You can do a very eclectic group of songs. You do have some almost pop songs in there, but you do have your traditional country, story songs. You have your ballads, your happy songs, your sad songs, your love songs, and your feisty songs.
What you and I might rate as an absolute disaster, God may rate as a pimple-level problem that will pass. He views your life the way you view a movie after you've read the book. When something bad happens, you feel the air sucked out of the theater. Everyone else gasps at the crisis on the screen. Not you. Why? You've read the book. You know how the good guy gets out of the tight spot. God views your life with the same confidence. He's not only read your story...he wrote it.
You put your blood, sweat, and tears into an album and you think that's where it ends, but no - when you go on tour you're still carrying the life of that album and the life of those songs until you put your next project out.
The way the press works, people don't like to review or talk about EPs. It's considered, 'Why don't you just wait for the record?' But for someone who's creating, and the audience, they can get material quicker. I almost feel like putting out a few songs every couple months might be better than putting out an album every year or two.
I like 'Bewitched' off the first album because it's one of the happiest songs I've ever written and, as any writer will tell you, happy songs are a million times more difficult to write than sad songs.
Eyeliner changes everything! I also think a little lip-gloss or lipstick can brighten up your whole look, even after a practice when your hair is still a little bit wet!
I like to keep the big dynamic changes between my songs, so that album songs feel radically different from each other.
I made my first million pounds at the age of 26. As a little girl, I said I would retire when I had made my first million. The reality was different. When I did make it, I wanted to make another million, and another, and another after that.
Travel, for me, is a little bit like being in love because suddenly, all your senses are at the setting marked 'on.' Suddenly, you're alert to the secret patterns of the world.
Imagine if you have a million views on a show and they say it's a hit on some cable networks. I could put out a piece of content that has 20 million views.
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