A Quote by Shweta Bachchan Nanda
Everyone wants to be an influencer. What are the prerequisites? A sunny disposition, the ability to look great in the free clothes you get to wear, the ability to plug a brand in your oh-so-enervatingly vapid captions on social media and a substantial following.
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If you have one article of clothing that's very expensive, you don't have to have the whole ensemble and look like a Christmas tree. To wear the clothes, to not let them wear you. And to really remember that clothes are beautiful. It's like are you gonna wear something that people say: "Oh that's a great blouse." Or are you gonna wear something that people say: "Oh you look great today.." .
I feel like the word 'influencer' is something that I've - I don't want to say struggled with, but I've kind of, like, expanded on that because I started as a musician. And my following came because of that, so it's always been, like, musician first and, I guess, social-media influencer second.
Value yourself for what the media doesn't - your intelligence, your street smarts, your ability to play a kick-ass game of pool, whatever. So long as it's not just valuing yourself for your ability to look hot in a bikini and be available to men, it's an improvement.
Social media is a great way to get discovered in the industry because it's free, it's worldwide, and everyone's on it - a very powerful combination.
A lot of my social media posts are about celebrating these women who wear our clothes, feel great in them and have comments.
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.
During the Olympics they're really strict about what you're allowed to wear. You get a lot of clothes, but everything is pre-ordered. We had a fitting over the summer. You're not allowed to wear your own clothes. No logos, nothing. You get fined if you wear something you're not supposed to wear.
The most important thing for any athlete is to know his ability. If you know your ability and have even a little bit of a strong mindset, you can get success, because your ability takes you to success.
You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
A huge potential audience, great interaction with your readers, the ability to see what people like and what they don't, the ability to see how people respond to what you're doing in real-time - there's just tons of great stuff that you get by being online.
Here is this ability to explore ideas, but with minute changes, and then look at the results. Often you get so excited about what you're doing that you think, "Oh, wow, this is just great." And you look at it a week later and you realize you'd been excited by the act of creation, but what you've created is not really exciting when you look at it in cold blood. And so that, to me, is a valuable lesson also.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
Antonio Gramsci said that social reformers should have pessimism of the intellect and optimism of the will. This means that one must have the intellectual ability to see how bad things are and the emotional ability to look forward with hope. It's a hard combination to sustain, but if you can do it, you can change the world.
The three parts of the theory are analytical ability, the ability to analyze things to judge, to criticize. Creative, the ability to create, to invent and discover and practical, the ability to apply and use what you know.
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