A Quote by Shweta Tripathi

For me, content is paramount, and even if I'm to do a potboiler, the content should be excellent. — © Shweta Tripathi
For me, content is paramount, and even if I'm to do a potboiler, the content should be excellent.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.
Pubcon is always one of the first shows I put on my calendar. Content is excellent, social is excellent, networking opportunities are excellent.
If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.
Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
We use content-addressing so content can be decoupled from origin servers and, instead, can be stored permanently. This means content can be stored and served very close to the user, perhaps even from a computer in the same room.
Everyone has a really short attention span, and you have to bombard them with content, content, content.
If you knew the user, you'd let them in. But, the content could contain a lot of dangerous stuff, even if you know the person using that content, you have to check what's inside there. That's where Fortinet started, trying to go deep inside of content, or inside an application to make sure those were secure.
Television is by nature the dominator drug par excellence. Control of content, uniformity of content, repeatability of content make it inevitably a tool of coersion, brainwashing, and manipulation.
I'm content to stand on tradition. I'm even more content to wipe my feet on it.
Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.
Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content.
On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.
Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.
How do we professionally manage content? We don’t. We shouldn’t manage content in the same way that we shouldn’t manage technology. Content and technology are merely a means to an end. What is the end? The end is the task the customer wishes to complete. That is what we should manage.
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