A Quote by Sidharth Malhotra

There is a big market for horror in India, but people don't explore that much. — © Sidharth Malhotra
There is a big market for horror in India, but people don't explore that much.
I want to explore a new place each year, and it can be within India. When I was shooting for 'Mohenjo Daro', I couldn't travel out of the country for two years. But it gave me an opportunity to explore new places within India. I'm sure there are so many places to explore in India, and I would love to go there.
The Middle East would always be an important trading partner in just a market sense, like America is a big market for us, Asia is a big market, Europe is a big market. You are going to have hundreds of millions of consumers there, from just a standard market point of view, from a very narrow American point of view.
As a kid I was into horror. I loved horror. Horror was huge. I was always into horror. Goosebumps for me was massive growing up. Horror for me was always a big thing.
I don't know exactly what I would be doing, but India is a land of possibilities and there is so much to explore.
The world wants India to remain an import-based economy. Then India can be a dumping ground where gold can be dumped and other commodities such as oil and gas. They look at India as a huge market.
The thing is, horror is a big part of 'Sherlock Holmes.' Doyle also wrote a lot of great horror stories, so there's a lot more horror in 'Holmes' that people possibly think of. There's a lot of curses and mysticism and real scares.
India made a big mistake by signing up to TRIPS. With a population of 1.3 billion, India can't afford a monopoly in healthcare. Monopolies lead to higher prices and we can't allow them in a country like India with so much poverty and misery. It was like signing our own death warrant.
There were no horror movies or horror books to speak of in the '40s. I picked the '50s because that pretty well spans my life as an appreciator - as somebody who's been involved with this mass cult of horror, from radio and movies and Saturday matinees and books. In the '40s there really wasn't that much. People don't want to read about horrible things in horrible times. So, in the '40s, there was Val Lutin with The Cat People and The Curse of the Cat People and there wasn't much else.
India is a large market where our focus will be to grow faster than the market and add few percentage points to our market share every year.
When there's a great horror movie, people are like, 'Horror's back!' And when there's a series of not so good ones, 'Horror's dead.' I think it's all about the quality. When there are one or two good horror movies in a row, people come out interested again.
Well, I am from India and I wanted to make films in English for the international market in India. So that was really the main thing, and then of course economically it was cheaper to make films in India.
Market in India is big enough for several brands. For us, it's about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.
India is an important market for Ericsson, not only as a telecom market but also as a global hub for R&D.
I grew up on all sorts of horror - Hammer Horror and Vincent Price's 'Theatre Of Blood.' I loved the hidden, scary layers, but there wasn't that much around for youngsters in terms of horror books. I can remember reading Stephen King's 'Salem's Lot' and 'Cujo,' but I thought there should be more for teenaged horror fans.
There are really at least two Indias, there is an India or a shining India the one which the west seas usually through urbanize and there is an India outside some of the big metro policies and in even the tier two cities and in rural India which is completely different. It goes by the name of Bahar which is a traditional name for India.
So much of what happened to India late last year and early into 2011 is the same story we've seen with other big emerging markets, and that is that investors started to realize that the growth trajectory in India would have to get moderated by tightening policy.
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