A Quote by Simon Kinberg
As wild and anarchistic as 'Deadpool''s marketing was in using the Internet, its viral pieces and billboards, 'Logan' was the opposite. We went really analog and old-fashioned, much like the movie itself.
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In terms of how I understand the online world, it doesn't just work in the old-fashioned way. You're not going to see billboards and a bunch of commercials. It's all viral.
The street is the most impactful for me really, always, and the Internet. I guess I'd like to sell some more light pieces so I can rent some more billboards; that's my only ambition in life really. Then I'd like to save up some money so I can buy a very simple wooden house, and then after that I'd like to start buying billboards. I'd like to buy a bunch of billboards in different cities so we owned them and I could give them to Occupy to tell the truth with.
I don't sweat the Internet. You know, it's still something I enjoy as a movie geek myself to get on and, like, look at all the websites; however, when it comes to marketing a movie, the Internet is still not the thing that gets people to the theatre.
If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.
The funniest is the moms who get really angry with me, and they bring their kid who's dressed like Deadpool, and he's 9 years old, and they're scolding me that their little kid can't enjoy Deadpool.
With 'Deadpool' and 'Logan,' they are trying to do different things.
I don't have any computers in my studio, it's all analog tape. All analog tape, all old equipment, I mean my mics are like from the 60's and early 70's, everything in there is old.
Playing Bridge is a pretty old fashioned thing in a way that I really like. I was watching my daughter ride horses this weekend and that is also a bit old fashioned but fun. I do the dishes every night - other people volunteer but I like the way I do it.
The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
I'm a believer in screening movies early, and using the movie itself to help sell the movie. If you can't do that, I feel like you shouldn't be releasing the movie.
Romance isn't measured by how viral your proposal goes. The Internet age may try to sell you something different, but don't ever forget that viral is closely associated with sickness - so don't ever make being viral your goal.
I think the whole obsession with old gear is completely overblown. You don't need old-fashioned gear to make a great-sounding record. You don't even need [analog] tape.
The fact that I made a special movie with an old-fashioned style - even if it's a mix between with modern and old-fashioned things - must mean I feel both ways about change. In a way I'm resisting, but in a way adapting myself to the times.
According to one critic, my works looked like scraped billboards. I went to look at the billboards and decided that more billboards should be scraped.
'Guardians of the Galaxy' is tongue-in-cheek and has a sense of humor about itself. But it's nothing like 'Deadpool.' 'Deadpool' is this super-bizarre thing. The best thing about it is that it's R-rated.
What do I need a movie for? The stage is on a higher level in every way, and a more satisfying medium. Movies, by comparison, are like calendar art next to great paintings. You can't really do very much in movies or in television, but the stage is such an anarchistic medium.
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