A Quote by Simon Mainwaring
Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
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Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Gandhi said 'One cannot do right in one area of life whilst he is occupied in doing wrong in another; Life is one indivisible whole.' This point of wisdom is profound. A commitment to excellence is not just reserved for a few select areas of your life - it must be reflected in everything you do. Your diet must reflect your commitment to excellence. Your physique must reflect your commitment to excellence. Your personal habits must reflect your commitment to excellence and your thoughts must reflect a commitment to excellence.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
There are two brands of discontent: the brand that merely fosters greed and snarling and back-biting, and the brand that inspires greater and greater effort to reach the desired goal. Which is your brand?
The most surprising fact that people do not know about breast cancer is that about 80% of women diagnosed with breast cancer do not have a single relative with breast cancer. Much more than just family history and inherited genes factor into the breast cancer equation.
We are very excited to re-launch the collaboration with Fred Perry. We have great appreciation for the heritage of the brand as well as their dynamism in guiding the brand towards the future. Their openness to create synergies between both our brands will bring interesting, creative results.
It's like a garden: Whatever you water the most will do the best. At some point, you decide whether you'll water your career or your relationship more.
As a company, we don't contribute to any cause except noncontroversial things like a breast cancer walk. I don't know anybody who is 'for' breast cancer.
Education has now become the chief problem of the world, its one holy cause. The nations that see this will survive, and those that fail to do so will slowly perish. . . . There must be re-education of the will and of the heart as well as of the intellect; and the ideals of service must supplant those of selfishness and greed.
Although our war on drugs must be fortified with the best laws, enforcement efforts and resources, we would not be successful without your individual commitment to this cause.
From pink water bottles for breast cancer to dumping a bucket of ice water on your head for neuromuscular conditions, it seems we're bombarded by requests to be 'aware' of one thing or another.
Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
Saving the world requires saving democracy. That requires well-informed citizens. Conservation, environment, poverty, community, education, family, health, economy- these combine to make one quest: liberty and justice for all. Whether one's special emphasis is global warming or child welfare, the cause is the same cause. And justice comes from the same place being human comes from: compassion.
When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand.
The water system in this country is overwhelmed, and we aren't putting enough resources towards this essential resource. We simply can't continue to survive with toxic drinking water.
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