A Quote by Simon Mainwaring

Make the customer the hero of your brand's story.

Simon Mainwaring

Quote Topics

Brand Customer Hero Make Story Your

Quote Author

Simon Mainwaring
Businessman
Born: 1967

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

Lewis Howes

Your brand is a story unfolding across all customer touch points.

Jonah Sachs

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

Richard Branson

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

Angela Ahrendts

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.

Stephen B. Shepard

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

Simon Mainwaring

But to me, the most important page in my daughter's book is the last one - because it's blank. It says 'Your Hero's Photo Here,' and 'Your Hero's Story Here.'

Brad Meltzer

But to me, the most important page in my daughter's book is the last one - because it's blank. It says, "Your Hero's Photo Here," and, "Your Hero's Story Here."

Brad Meltzer

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

Lil Jon

The key is, no matter what story you tell, make your buyer the hero.

Chris Brogan

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

Stephen King

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

Meek Mill

The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.

Fred Wilson

If the director has a story, he will go directly to the hero. If I have a big hero in hand today, any big banner or corporate will come to me. But if I say I have a good story, they will ask if I have a hero.