A Quote by Simon Mainwaring

The future of profit is purpose. — © Simon Mainwaring
The future of profit is purpose.

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Making a profit is no more the purpose of a corporation than getting enough to eat is the purpose of life. Getting enough to eat is a requirement of life; life's purpose, one would hope, is somewhat broader and more challenging. Likewise with business and profit.
As business leaders, we should not choose between profit or good; rather, we must choose to profit from good. And that requires connecting what we do with a purpose beyond profit - a reason to exist that meets our shared sense of 'doing good.'
Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.
...there is no more strategic issue for a company, or any organization, than its ultimate purpose. For those who think business exists to make a profit, I suggest they think again. Business makes a profit to exist. Surely it must exist for some higher, nobler purpose than that.
Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others.
The usual reason companies are funded or valued on the stock market for not having a current profit is because the investors believe there will be a future profit.
An organization's culture of purpose answers the critical questions of who it is and why it exists. They have a culture of purpose beyond making a profit.
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.
Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.
We need to reverse three centuries of walling the for-profit and non-profit sectors off from one another. When you think for-profit and non-profit, you most often think of entities with either zero social return or zero return on capital and zero social return. Clearly, there's some opportunity in the spectrum between those extremes. What's missing is the for-profit finance industry coming in to that area. Look at the enormous diversity of the for-profit financial industry as opposed to monolithic nature of the non-profit world; it's quite astonishing.
Is the purpose of free elections to allow the most clever and vicious person to aggregate power, or is the purpose of free elections to enable the American people to have a serious conversation about their country's future and try to find both a policy and a personality that they think will carry to them that better future?
They're out there, this appalling idea that there are companies that profit - not just profit but profit enormously - through war.
Perhaps profit isn't everything, but nothing works without profit. Profit is the basis for independent journalism.
There isn't any question that Hollywood is profit driven. Anybody that thinks it isn't is a fool. It's a business. Hollywood was never philanthropy. The only purpose it had was making money; the only purpose it still has is to make money.
Profit is not the purpose of a business, but rather the test of its validity
There can be no profit in the making or selling of things to be destroyed in war. Men may think that they have such profit, but in the end the profit will turn out to be a loss.
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