A Quote by Simon Mainwaring
A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.
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We should stay on the right track to the 21st century. Opportunity alone is not enough. I want to build an America in the 21st century in which all Americans take personal responsibility for themselves, their families, their communities and their country.
In the early 1970s, Milton Friedman argued that corporations should not be socially responsible because they had no mandate to be; they existed to make money, not to be charitable institutions. But in the economy of the 21st century, corporations cannot be socially responsible, if social responsibility is understood to mean sacrificing profits for the sake of some perceived social good. That's because competition has become so much more intense.
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.
The dilemma for early 21st century journalism is this: Who will pay for the news?
I have nothing but praise for J. K. Rowling. Her contribution - apart from the books themselves, obviously - is showing writers how to interact with the 21st Century.
I want to be remembered as one of the great innovators among social justice advocates of the 21st Century.
A stable 21st century society requires 21st century solutions not 20th century economics
At the turn of the [21st] century it was really Sergey Brin at Google who just had the thought of, well, if we give away all the information services, but we make money from advertising, we can make information free and still have capitalism. But the problem with that is it reneges on the social contract where people still participate in the formal economy. And it's a kind of capitalism that's totally self-defeating because it's so narrow. It's a winner-take-all capitalism that's not sustaining.
By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.
The debate that I'm interested in having is with seriously smart people about how we design institutions in the 21st century that will genuinely address problems of poverty and educational underachievement.
India is the Saudi Arabia of human resources for the 21st century. The power that we used to get from oil in 20th century, we will get it from people like you in 21st century.
The basic social contract is that citizens agree to follow the law, pay their taxes, and devote their love and loyalty to their country, and in exchange, the nation commits to preserve and protect and serve their interests, safeguard their freedom, and return to them in kind their first allegiance and loyalty.
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.
When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
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