A Quote by Simon Mainwaring

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.

Simon Mainwaring

Quote Topics

Architects Become Brands Community Companies Consistently Consumers Customer Demonstrating Directly Exchange Expects Form Honor Loyalty Meaningful Meaningful Relationship Must Need Out Reach Reach Out Relationships Speak Them Values

Quote Author

Simon Mainwaring
Businessman
Born: 1967

Brands must become architects of community.

Simon Mainwaring

The earth community, the Life Community, is not the property of any one religion or group or part of the world; it is the Commons that embraces us all, our planetary home. And it needs us as never before. It calls to us to become, not heroes but community builders, builders of home, gatherers and embracers, bearers of hospitality, keepers of the shared space that nurtures us all. It calls us not to go forth and come back laden with honors but to honor where we are, who we are, and from that place to reach out to connect to and honor each other in the community of life.

David Spangler

Loyalty to the family must be merged into loyalty to the community, loyalty to the community into loyalty to the nation, and loyalty to the nation into loyalty to mankind. The citizen of the future must be a citizen of the world.

Thomas Cochrane

Community cannot take root in a divided life. Long before community assumes external shape and form, it must be present as seed in the undivided self: only as we are in communion with ourselves can we find community with others. Community is an outward and visible sign of an inward and invisible grace, the flowing of personal identity and integrity into the world of relationships.

Parker J. Palmer

The current system is organized around financial values over life values. We need to shift that locus of power down to the community level because the financial markets recognize only money and thereby only financial values.

David Korten

In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.

Simon Mainwaring

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

Simon Mainwaring

The Hispanic community values entrepreneurship and family-owned businesses, and we deserve a leader in Washington who is dedicated to creating an environment where our values, our goals and our dreams of prosperity can become reality.

Mario Diaz-Balart

When I think of an activist, I think of a community organizer who is working every day and directly with community members and making it a job to take care of and speak up for a community in some way.

Hunter Schafer

Cinema is consistently making a claim to particular memories, histories, ways of life, identities, and values that always presuppose some notion of difference, community, and the future. Given that films both reflect and shape public culture, they cannot be defined exclusively through a notion of artistic freedom and autonomy that removes them from any form of critical accountability.

Henry Giroux

The tax upon land values is the most just and equal of all taxes. It falls only upon those who receive from society a peculiar and valuable benefit, and upon them in proportion to the benefit they receive.It is the taking by the community for the use of the community of that value which is the creation of the community. It is the application of the common property to common uses. When all rent is taken by taxation for the needs of the community, then will the equality ordained by nature be attained.

Henry George

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.

Dan Levitan

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

Simon Mainwaring

Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.