A Quote by Simon Mainwaring
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.
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We have a constantly-changing portfolio of social media experiments. The first time we tried applying social technologies in a customer service department it became the most productive department in the company.
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Mastery requires endurance. Mastery, a word we don’t use often, is not the equivalent of what we might consider its cognate—perfectionism—an inhuman aim motivated by a concern with how others view us. Mastery is also not the same as success—an event-based victory based on a peak point, a punctuated moment in time. Mastery is not merely a commitment to a goal, but to a curved-line, constant pursuit.
Augmented and virtual reality technologies are the future of smart construction and we are just starting to see the possibilities.
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Social media companies are a gold rush today, and time will tell if they survive. I have no use for them and can't see why people waste time on them. I much prefer physical meeting with true friends, so have never used the service.
Customer service teams at many companies have already embraced social media, often out of necessity.
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Augmented reality will change the world more than a lot of other technologies. Traveling around to meet people will be much less important when you can stand in a room and chat with a virtual representation of a person that's so close to reality - it'll be a whole new level.
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.
I believe companies like ours are going to be as large as media companies and social networking companies that are valued in the tens of billions of dollars.
Ask any real estate broker to name the three most important factors in buying a property, and he'll say: "Location, location, location." Now ask him to name the chief justice of the United States Supreme Court, and he'll say: "Location, location, location." This tells us that we should not necessarily be paying a whole lot of attention to real estate brokers.
The best advice for anyone trying to grow on social media is to be real and to be consistent. People will connect more with you if you stay true to yourself and who you are.
By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.
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