A Quote by Simon Mainwaring
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
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There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.
When you say what is the difference between me and my stage name the idea is that as a musician you always think of yourself as inhabiting a certain cultural space in the kind of a cultural landscape, so when I say cultural space what I mean to imply there is that you exist within certain parameters of how people think of culture.
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
In the military, and in business, the most elite and effective teams I've seen or been part of are filled with individuals who take responsibility for their choices. Life is a series of decisions that you make and actions you take, not a series of things that happen to you.
I think if you want to engage in social media, you must take the good with the bad.
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand.
We must work to stabilize Social Security. We must not gamble with our nation's social insurance program, one of our most popular and effective federal programs that has remained dependable and stable for the past 70 years.
When going out on a date, I think there are certain old-fashioned manners that I still enjoy. I don't mean that as an anti-feminist comment. I just mean it as a pro-women comment. There must be a place for us to exist and our differences to exist without one taking away from the other.
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.
Movies can be effective in influencing people to think in ways they might not otherwise be exposed to. Social commentary in films is most effective when you're not aware of a soapbox. Making the point without force-feeding the audience is the most desirable approach.
I know I must conceal my sentiments: I must smother hope; I must remember that he cannot care much for me. For when I say that I am of his kind, I do not mean that I have his force to influence, and his spell to attract: I mean only that I have certain tastes and feelings in common with him.I must, then, repeat continually that we are forever sundered: - and yet, while I breathe and think, I must love him.
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
The Trump family's business model is part of a broader shift in corporate structure that has taken place within many brand-based multinationals, one with transformative impacts on culture and the job market, trends that I wrote about in my first book, 'No Logo: Taking Aim at the Brand Bullies'.
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