The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
The two major things that changed the makeup of all professional sports are money generated by television and courts that players went to in order to win their freedom as free agents.
Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant.
Major brands don't know what to do with happy customers. They make it hard for customers to say thanks and way too often companies don't celebrate and embrace customers' positive gestures.
The [film] industry, from the franchise on, has dramatically changed, not just with us, but with social networking. The social working has changed dramatically, especially in the way you promote films. It's instant.
We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've never tried before.
It's much easier to be successful than it is to be relevant. The tricks won't keep you relevant. Tricks might keep you popular for a while, but in all honesty, I don't know how U2 will stay relevant. I know we've got a future. I know we can fill stadiums. And yet with every record, I think, 'Is this it? Are we still relevant?'
Although the world has changed dramatically since 1843, we believe that the values that guide 'The Economist' are as relevant as ever.
Now all the myths that you have heard and that resonate with you, those are the elements from round about that you are building into a form in your life. The thing worth considering is how they relate to each other in your context, not how they relate to something out there-how they were relevant on the North American prairies or in the Asian jungles hundreds of years agon, but how they are relevant now-unless by contemplating their former meaning you can begin to amplify your own understanding of the role they play in your life.
Stay in the present. And that's not a glib answer. The way to stay in the present is to have a love for what you're doing and a vitality and a sense of well-being that is generated by your art.
Wherever the Bible has been consistently applied, it has dramatically changed the civilization and culture of those who have accepted its teaching. No other book has ever so dramatically changed the individual lives and society in general.
What you're doing is putting into professional play the way that you relate to other people, the way that you analyze and relate to a written text, the way that you would persuade anybody to do anything. It has to do with listening, with humility and a sense of yourself.
I see social media mainly just talked about as if it has just changed us technologically and in terms of data. I think it has changed absolutely everything. It has changed truth, it has changed culture. It has certainly changed the way that we relate to each other and in a very short amount of time.
The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.
One fascinating development in recent years is how large companies like Wal-Mart or the major apparel brands are dramatically influencing behavior throughout their supply chains by requiring CSR compliance as a condition of being a supplier.
Brands need to reinvent themselves from time to time to stay relevant.
I'm going to stay in the gym, stay watching film, stay focused, stay being an all around professional.