A Quote by Simon Mainwaring
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
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Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
I think with defense especially, you have your core principles. If you do those consistently, then it's easy to make, sort of, game-to-game adjustments. But, when you're not doing your core principles consistently, you end up just guessing a lot. To be honest with you, that's what bad teams do.
Brand handling synergy means developing and communicating your company's values and identity consistently.
Defining, embedding, and living core beliefs set the stage for executives and employees to connect. Through actions that consistently convey who we are and how we act, executives can inspire employees to believe in the organization's values and buy in to its brand.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
People always ask me, how do you teach core values? The answer is, you don't. The goal is not to get people to share your core values. It's to get people who already share your core values.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
We define a metrosexual as someone who really takes care of themselves in terms of grooming and style. There is nothing wrong with that. But I think you need to have some other values. It's cool to incorporate some traditional values into metrosexuality. Then it becomes a good lifestyle.
A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Substance is a subspecies of value. When you reverse the containment process and define substance in terms of value the mystery disappears: substance is a "stable pattern of inorganic values." The problem then disappears. The world of objects and the world of values is unified.
Define your priorities, know your values and believe in your purpose. Only then can you effectively share yourself with others.
It's one point to build a singing voice, but giving someone his or her own voice back is something else all together different. Imagine not being able to communicate with your voice and then having it back! It's truly a mind-blowing experience to hear that happen.
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.
Many companies claim they have core values, but typically what they're referring to are generic beliefs: having integrity, making a profit, responding to customers and so on. These values only have meaning when they're defined in terms of how people behave and are ranked to set priorities.
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