A Quote by Simon Mainwaring

Brands must become architects of community.

Simon Mainwaring

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Architects Become Brands Community Must

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Simon Mainwaring
Businessman
Born: 1967

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.

Simon Mainwaring

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

Simon Mainwaring

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Simon Mainwaring

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

Simon Mainwaring

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

Eric Schmidt

We must become bigger than we have been: more courageous, greater in spirit, larger in outlook. We must become members of a new race, overcoming petty prejudice, owing our ultimate allegiance not to nations but to our fellow men within the human community.

Haile Selassie

Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.

Simon Mainwaring

I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.

Ranbir Kapoor

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.

Nirmalya Kumar

We must have a new mythology, but it must place itself at the service of ideas, it must become a mythology of reason. Mythology must become philosophical, so that the people may become rational, and philosophy must become mythological, so that philosophers may become sensible. If we do not give ideas a form that is aesthetic, i.e., mythological, they will hold no interest for people.

Georg Wilhelm Friedrich Hegel

There is an effective strategy open to architects. Whereas doctors deal with the interior organisms of man, architects deal with the exterior organisms of man. Architects might join with one another to carry on their work in laboratories as do doctors in anticipatory medicine.

R. Buckminster Fuller

When it comes to brands and having the opportunity to be an entrepreneur, social media has really become a great outlet for people to become their own boss.

Christina Milian

If architects weren't arrogant, they wouldn't be architects. I don't know a modest good architect.

Philip Johnson

Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.

Monita Rajpal

The community must assume responsibility for each child within its confines. Not one must be neglected whatever his condition. The community must see that every child gets the advantages and opportunities which are due him as a citizen and as a human being.

Pearl S. Buck

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

Theophilus London

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