A Quote by Simon Mainwaring

There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.

Simon Mainwaring

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Across Among Awareness Basis Brands Conversations Customers Discussions Growing Join Meaningful Must Networks Order Participate Place Social Social Network Social Networks Something Taking

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Simon Mainwaring
Businessman
Born: 1967

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

Simon Mainwaring

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

Brian Solis

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

Simon Mainwaring

The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

Marc Benioff

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.

Simon Mainwaring

We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've never tried before.

Jennifer Hyman

In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.

Simon Mainwaring

The Arab spring that began in 2010 was driven by the educated youth who were connected to the outside world. They had visions of liberal politics derived from social networks. They used innovative means to spread awareness and to network among activists.

Wadah Khanfar

There is a high bar for something to be considered a human right. Loosely put, it must be among the things we as humans need in order to lead healthy, meaningful lives, like freedom from torture or freedom of conscience.

Vint Cerf

Social networks, professional networks, offices, and schools help keep high earners in place.

Annie Lowrey

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

Martin Lindstrom

BitCoin is actually an exploit against network complexity. Not financial networks, or computer networks, or social networks. Networks themselves.

Dan Kaminsky

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

Richard Hayne

When at the CIA, I was fond of saying that many jihadis join the movement for the same reasons that young Americans join the Crips and the Bloods: youthful alienation, the need to belong to something greater than self, the search for meaningful identity. But it also matters what gang you join.

Michael Hayden

If women want to ensure themselves a meaningful place in the future, they need to be among those determining how the technology will be used. They need to be among those deciding whether it will be the great leveler or simply serve to worsen social divisions.

Anita Borg

By monitoring the activity taking place on social networks, retailers can amplify successful marketing and sales strategies and avoid weak tactics which can later be tied back to organizational objectives.

Ryan Holmes

A Quote by Simon Mainwaring

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