A Quote by Simon Sinek
People don't buy what you do; they buy why you do it and what you do simply proves what you believe.
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We've been trained to spend money since we were born with all these commercials with toys and G.I. Joes and Transformers. But there's so many things in the supermarket, there's so many things on television that automatically, when you turn it on, are saying, 'Buy! Buy! Buy! Buy! Buy! Buy! Buy!'
From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.
People buy into the leader before they buy into the vision. Many people who approach the area of vision in leadership have it backwards. They believe that if the cause is good enough, people will automatically buy in and follow. But that's not how leadership works. People don't follow worthy causes; they follow worthy leaders with a cause they can believe in. They buy into the leader first.
You can buy a man's time; you can buy his physical presence at a given place; you can even buy a measured number of his skilled muscular motions per hour. But you cannot buy enthusiasm... you cannot buy loyalty... you cannot buy the devotion of hearts, mind or souls. You must earn these.
It never ceases to amaze me that companies will spend thousands of hours and millions of dollars teaching people 'how to sell,' and not one minute or not $10 on 'why they buy.' And 'why they buy' is all that matters.
We buy our way out of jail but we can't buy freedom,
We buy a lot of clothes when we don't really need them,
Things we buy to cover up what's inside.
Buy, buy, buy, buy! They want to grab you and trap you and turn you into little Elizabeth Hurleys.
I still believe in putting something out and not asking people to buy the record, then buy a ticket to my show and then buy a t-shirt and then a, like, copy of the show they just saw on CD. That's undignified to me.
At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.
People, when they buy a hat, they can't explain why they want to buy it or why they want it, but they do. It's like chocolate.
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
Money is not the most important thing, but when you need it, there are few substitutes. So while I like the things money can buy, I love what money won't buy. It bought me a house but it won't buy me a home. It would buy me a companion but it won't buy me a friend.
People don't buy what you do, they buy why you do it.
When the masters of industry pay such sums for a newspaper, they buy not merely the building and the presses and the name; they buy what they call the "good-will"- that is, they buy you. And they proceed to change your whole psychology - everything that you believe about life. You might object to it, if you knew; but they do their work so subtly that you never guess what is happening to you!
I always buy something to make myself motivated. It's good to feel that you can buy something and motivate yourself. That's what I do, just buy stuff. I like to buy something new and then record.
I always felt that's why people buy records anyhow is because they get that vicarious excitement and thrill that they don't get unless they buy your record.
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