A Quote by Simon Sinek

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
When we are selective about doing business only with those who believe in our WHY, trust emerges.
I believe that business shouldn't be done in the public's eye anyway. And I believe that business shouldn't be handled in the magazines anyway. Business should be handled in the room amongst the people you're doing business with.
Some people would argue the other side: that the business of business is business, and companies should only be focused on profits. But in today's world, I don't think corporations can only be focused on profits, because they are inextricably linked with the communities that they serve. I do not believe you can be a leader in your industry without being a leader in your community. It's a fundamental shift in how you think about business.
The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
Any good business person applies financial discipline to everything they do. The movie business is and should be no different; I don't believe you have to sacrifice creativity to have business success. To the contrary, great art requires discipline.
I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
Even those who don't believe in climate change believe we should develop renewable energy. Americans get it: it's time. This is not controversial. It's actually right in the wheelhouse of American business.
Should a small business or a large business be able to pollute the water or the air or the food? No, I hope you don't believe that.
I believe the auto business is a highly comprehensive and complicated business. It's not that easy for people simply to enter and ruin the whole thing.
I also believe that government has no business telling us how we should live our lives. I think our lifestyle choices should be left up to us. What we do in our private lives is none of the government's business. That position rules out the Republican Party for me.
Montanans believe in the right to make a good life for their families. How they define a family should be their business and their business alone. I'm proud to support marriage equality because no one should be able to tell a Montanan or any American who they can love and who they can marry.
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business.
I believe everybody in the world should have guns. Citizens should have bazookas and rocket launchers too. I believe that all citizens should have their weapons of choice. However, I also believe that only I should have the ammunition. Because frankly, I wouldn't trust the rest of the goobers with anything more dangerous than string.
Business thrives with trust. Every single business transaction is based on trust. Trust is what you deal in. From trust emerges a safe and predictable environment.
Many [business] people focus on what is static, black and white. Yet great algorithms can be rewritten. A business process can be defined better. A business model can be copied. But the speed of execution is dynamic within you and can never be copied. When you have an idea, figure out the pieces you need quickly, go to market, believe in it, and continue to iterate.
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