A Quote by Simon Sinek
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
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I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?
What does purpose mean? It means the deepest desire for our short lives to mean something. . . . To speak a language of purpose is to return to first principles and to be able to answer, in plain English, the plain questions of Why? Why should we chip in to help someone else? Why should we defer gratification? Why should we care about the long term? Why should we trust anyone who seems to be limiting our ability to do what we want?
In my opinion, you have to have a vision for how you add value to others through your product or service. Why do you exist? All of us need a reason to get out of bed in the morning and enthusiastically approach each day. Some people say money is their purpose - - my reaction is that, if money is your purpose, you risk running out steam well before you make a lot of money. Money is an outcome that comes as a result of adding value for a sustained period of time. I encourage people and companies to search for and articulate the vision for why they are doing what they're doing.
Why produce even females? Why should there be future generations? What is their purpose? When aging and death are eliminated, why continue to reproduce? Why should we care what happens when we're dead? Why should we care that there is no younger generation to succeed us?
If I just got up in the morning and had no place to go and was retired or something, I would be sitting there and be thinking, "Gee, what is the purpose of life? Why are we all finite? Why do we get old and die? Is there nothing out there? Why is it so tragic? Why do our loved ones perish? Why do we generate?" Who wants to think about that stuff?
Why do we smile? Why do we laugh? Why do we feel alone? Why are we sad and confused? Why do we read poetry? Why do we cry when we see a painting? Why is there a riot in the heart when we love? Why do we feel shame? What is that thing in the pit of your stomach called desire?
In the range of things toddlers have to learn and endlessly review--why you can't put bottles with certain labels in your mouth, why you have to sit on the potty, why you can't take whatever you want in the store, why you don't hit your friends--by the time we got to why you can't drop your peas, well, I was dropping a few myself.
Why do all men have to suck? I knew you all sucked and still I stupidly fell in love with one of you. Why? Why would I be such a masochist? You pour your heart out to a man and what does he do? ‘Could you change the channel, babe?’ You’re all pathetically cold. You don’t care about anyone but yourselves! (Kat)
When you get your self realization or your second birth you become entitled to an awareness by which you can find out the roots of everything. You can find out the roots why people get sick, you can find out why there are incurable diseases, you can find out why there are psychological problems, you can find out why there are moral crisises, you can find out why there are political problems, why there are economic problems.
Why? is the boy's motto, why does, why is, why not? Food, weather, time, fires, sea and season, clothes and cars and people; it's all grist to the mill of why.
Every form has its own meaning. Every man creates his meaning and form and goal. Why is it so important - what others have done? Why does it become sacred by the mere fact of not being your own? Why is anyone and everyone right - so long as it's not yourself? Why does the number of those others take the place of truth? Why is truth made a mere matter of arithmetic - and only of addition at that? Why is everything twisted out of all sense to fit everything else? There must be some reason. I don't know. I've never known it. I'd like to understand.
Beyond all explanations which a good brain can give, why do we choose the worse and not the better, why hate rather than love, why greed and not generosity, why self-centred activity and not open total action? Why be mean when there are soaring mountains and flashing streams? Why jealousy and not love? Why?
Why Me? Why You? Why His? Why Hers, Why Mine? or Why Theirs? It should be We and Ours.
Has creation a final purpose at all, and if so why is it not attained immediately, why does perfection not exist from the very beginning?
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
Why be thrifty when your old age and health care are provided for, no matter how profligate you act in your youth? Why be prudent when the state insures your bank deposits, replaces your flooded-out house, buys all the wheat you can grow? ... Why be diligent when half of your earnings are taken from you and given to the idle?
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