A Quote by Simon Sinek

Every company knows what they do 
 Some know how they do it 
 Very few know why — © Simon Sinek
Every company knows what they do Some know how they do it Very few know why
Every time I think I’m getting smarter I realize that I’ve just done something stupid. Dad says there are three kinds of people in the world: those who don’t know, and don’t know they don’t know; those who don’t know and do know they don’t know; and those who know and know how much they still don’t know. Heavy stuff, I know. I think I’ve finally graduated from the don’t-knows that don’t know to the don’t-knows that do.
Any pipeline company you look at -TransCanada or Energy Transfer Partners - they all have a long list of these kind of spills. Some of them a few thousand gallons, some a few hundred thousand gallons. That's precisely why people at Standing Rock were so right to say, "Do not put this across our water supply. We know what will happen. We do not know the day that it will happen, but we know that it will happen."
Only a few know, how much one must know to know how little one knows.
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
One of the most fascinating things about the world of fashion is that practically no one knows who inhabits it or why it exists. There are a few people who know how it works, but they won't tell.
Limos, from the beginning of time, they know who they're picking up, they usually have a credit card on file, they know where the pickup location is, and so there's essentially a prearrangement of sorts, and, of course, the limo customer knows the driver, knows the company, knows the rates. All we've done is make it more accessible.
Every coach, every executive, every leader: They all know right from wrong. Even those Enron guys. When someone uncovers a scandal in their company, I don't think they can say, "I didn't know that was going on." They're just saying they're too dumb to do their job! And if they really are too dumb, then why are they getting paid millions of dollars to do it? They know what's going on.
I don't know why some people have children at all if they know that they can only take a few weeks off work.
Power is like money. Some know how to get it; few know how to use it.
What's an expert? I read somewhere, that the more a man knows, the more he knows, he doesn't know. So I suppose one definition of an expert would be someone who doesn't admit out loud that he knows enough about a subject to know he doesn't really know how much.
From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
I know how to do science. I know how to make things. I don't know how to run a company. Now that's a really tough job.
You have to understand that people feel threatened by a writer. It's very curious. He knows something they don't know. He knows how to write, and that's a subtle, disturbing quality he has. Some directors without even knowing it, resent the writer in the same way Bob Hope might resent the fact he ain't funny without twelve guys writing the jokes. The director knows the script he is carrying around on the set every day was written by someone, and that's just not something that all directors easily digest.
I don't know how to be like a Bill Murray or a Will Ferrell, these guys who know how to make a line funny just by, I don't know, some extra-sense perception. I only know character and emotion and real acting; that's all I know how to do.
In terms of what people see of me, I have become this girl who just loves to be photographed, doesn't know how to focus, doesn't know how to work on set, just loves the attention, knows how to go out at night, knows how to party.
I think every human being knows how to hate. Because if they didn't know how to hate how to hate they wouldn't know how to love.
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