At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them.
My work is all about how we consume. To me it's important to know where things come from. Generally, our products today are so cheap, you know there's something wrong. Things are not made in a good way. I want to make things that are. I want to make the story behind products visible.
I love the creative outlet of designing, and I love make-up and products and feel like I find so many great products around the world that I want to recreate, so I want to do that or design.
My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
My own skin-care ritual is quite simple and straightforward; I don't like a lot of fuss, surprisingly. My products are designed to make you look and feel better. I think there are a lot of men out there who want and need the same products.
We're not trying to be Nike. It's about evolving into new products that are going to make people's lives better.
Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.
We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don't want to have 20 different products that work in 20 different ways. I was getting lost at our site keeping track of everything. I would rather have a smaller set of products that have a shared set of features.
If you really want to make a difference for the customer, so what you have got to do is to make sure the products that you're bringing down in price are ones that they are buying every day.
Our whole economy is based on planned obsolescence...we make good products, we induce people to buy them, and then the next year we deliberately introduce something that will make these products old-fashioned, out of date, obsolete.
The goal of Apple is not to make money but to make really nice products, really great products.
Our plan is to lead the public with new products rather than ask them what kind of products they want.
We want to make sure that we have the right products for Chinese people.
We just don't want to sell products that make anyone uncomfortable.
I don't want to be remembered as anything but brave. The only good intention to make money is to help others. I want to be Oprah. I want to be Melinda Gates. If I ever sell products other than my talents, then it will be to give more to others.