A Quote by Simon Sinek

I use Apple because they're easy to understand and everybody gets it. — © Simon Sinek
I use Apple because they're easy to understand and everybody gets it.
The computer seems easy because Apple makes the products so easy to use at home. It's the simple things, like getting the TV set up or getting the speakers to work. That drives me crazy.
We’ve all heard the expression, ‘An apple a day keeps the doctor away.’ Well, I’ve got a good question for you: What if it’s true? Wouldn’t that be easy to do-to eat an apple a day? Here’s the problem: It’s also easy not to do.
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
We have so much Apple influence in what we do, because we love Apple. We don't want to use their products necessarily, but we want to think in design terms the way they do.
In L.A., it's very easy to be healthy, because everybody there is so health conscious that no matter where you go, everybody is exercising or eating very healthy, and they have a lot of farmers markets. The problem is when you go on location or I go home to Wisconsin. That's where it gets difficult.
Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an 'experience-based ecosystem' as well as Apple.
In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives.
When people can't use you, they ridicule what you represent. I was lucky that I understood that, because when one does not understand that, it is very easy to be broken and to be subdued.
I came to the conclusion that in comedy, everybody gets what they need, whereas in horror, everybody gets what they deserve. I decided that at the end of the day, I was going to give everybody what they needed.
In all the dictatorships, there's such a non-understanding of what human beings are. I mean, if you believe in the Bible, you have the story of Adam and Eve and God tells them, "Do whatever you want. The only thing you shouldn't do is eat the apple." What do they do the first thing? They eat the apple. So if you know a little bit the psychology of human beings, you have to understand that if you say something you should not do, then everybody wants to do it.
As a company itself, Apple is very easy to understand. They're really not a complex company.
Children don't really understand the concept of health. You can't give them an apple and say 'if you eat this you will be healthy when you're older' because they don't understand. You have to find a different way to motivate them.
Once you understand that everybody's going to get connected, a lot of things follow from that. If everybody gets the Internet, they end up with a browser, so they look at web pages - but they can also leave comments, create web pages. They can even host their own server! So not only is everybody consuming, they can also produce.
As soon as we start putting our thoughts into words and sentences everything gets distorted, language is just no damn good—I use it because I have to, but I don’t put any trust in it. We never understand each other.
It wasn't easy navigating publicity when I started, because I grew up with 'being famous,' and I'm just not into it, and I guess defensiveness gets read into that. And I didn't get an easy ride at the beginning.
If you never tasted a bad apple, you would not appreciate a good apple. You have to experience life to understand life.
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