A Quote by Simon Spurr
I think the success of any brand reboot is to acknowledge the heritage but to embrace and interpret it in a way that makes it relevant and wearable to the modern consumer.
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With Spurr, I like to think we're a modern, European-influenced brand that does luxurious, handcrafted, and wearable pieces.
Yahoo is a consumer brand. It is a consumer brand that allows people to get what they want from the Internet in a way that only Yahoo can deliver it.
Every collaboration I do, I feel like I've benefitted in so many different ways; it all depends on the organization. With Moncler, there is such a heritage to the brand and to the way that they work. With Brooks Brothers, in the same way, having the heritage to draw from in that collaboration is invaluable.
A personal brand is relevant to people who sell or create something relevant to who they are as a person. If you're not in that boat, which most people are not, personal branding makes no sense.
If you're going to reboot something, reboot it in a totally original way that speaks to a new generation.
Language is in the way. Music's in the way. Songs are in the way. Stuff's in the way. That's just our state here. And to acknowledge that we're broken and to even ... create tradition that helps us embrace that, and to understand that, I think is a very healthy, good thing.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
Xerox did OK in moving to digital in the commercial space. They didn't do well in the consumer market, but they're not a consumer brand. They don't even know how to spell consumer.
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
I think any message behind a lifestyle brand should embrace everyone.
The No. 1 quote critics give me is, 'Thom, your work is irrelevant.' Now, that's a fascinating, fascinating comment. Yes, irrelevant to the little subculture, this microculture, of modern art. But here's the point: My art is relevant because it's relevant to 10 million people. That makes me the most relevant artist in this culture.
Yahoo is still in many ways the definitive brand of the consumer Internet, but I don't think they can or should compete with Google any longer. That game is over.
A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Organized religions in general, in my opinion, are dying forms. They were all very important when we didn't know why the sun moved, why weather changed, why hurricanes occurred, or volcanoes happened. Modern religion is the end trail of modern mythology. But there are people who interpret the Bible literally. Literally! I choose not to believe that's the way. And that's what makes America cool, you know?
Modern free-traders... embrace their ideal with a passion that makes Robespierre seem prudent. They embrace unbridled free trade, even as it helps China become a superpower.
I didn't really grow up with any traditions. I grew up in a pretty liberal household in Southern California. I think that's part of my interest in thinking about heritage. I don't have a second language or cultural heritage in that way.
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