A Quote by Simon Spurr

The biggest thing I'm seeing - and I have to be careful what I say here - is that people are tired of the old guard and the familiar brands. They're looking for more individuality and creativity, and that's coming out of this whole new wave of younger brands: Thom Browne, Michael Bastian, Robert Geller, myself.
What's great is that there are a lot of brands - like Thom Browne, Michael Bastian, and Rag & Bone - but they're all doing their own thing. That's what's important: to remain true to your own DNA.
Thom Browne, Michael Bastian... all these people that I love, when I finally get to meet them, I'm like, 'You're a cool guy!'
Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. People make brands. If people are compassionate, brands will be compassionate in return.
You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.
I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
Clients are becoming more and more savvy. They know what's happening in the brands; they know the new products that are coming out.
There are brands out there, plus-size brands, that all they want to do is sell their clothes and be done.
Brands are the solution, not the problem. Brands are how you sort out the cesspool.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
Imagine maintaining 70 brands in a digital world - it is a nonsense. It is better to focus on a fewer, more distinct brands.
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
I only support cruelty-free brands, and I hope that more brands stop testing on animals because it's just completely unnecessary and barbaric.
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