The danger is that the artists who'll put grime into the commercial and public eye will put grime at the back of their closets and jump on another genre of music.
People often link grime with other things, like street culture, and clashing, and MC battles and whatnot. But no one's ever talked in misogyny in grime. That's often linked to hip-hop, I know people talk about that is a problem in hip-hop. But not grime.
I think the grime scene is one of the sickest, most diverse scenes ever.
Grime 4 Corbyn? I just don't know what I'm supposed to feel about that - does he even listen to grime?
I didn't get played on radio or TV for 3 years. They all told me the same thing: it was too urban. They don't see grime music as commercial music, but all music is commercial; it's how you make it. That's what I'm trying to say.
have a much harder time writing stories than novels. I need the expansiveness of a novel and the propulsive energy it provides. When I think about scene - and when I teach scene writing - I'm thinking about questions. What questions are raised by a scene? What questions are answered? What questions persist from scene to scene to scene?
I'm a commercial director; I do some very very commercial stuff in the commercial world. My music videos are always analyzed. I need to think about what the audience is going to think.
I am looking to get into the grime rap U.K. scene.
My first professional audition - god, I've never told anybody about this - was for a test commercial, I think it was for Xbox. It involved me getting kidnapped by a granny who wanted to play the Xbox. It was very weird and I definitely had no idea what I was doing. I actually got the gig. It wasn't a commercial; it was what directors did when they wanted to show the company what they would do with a commercial.
I would never do a commercial for something that is embarrassing, and I think that people maybe have a different perspective on what is embarrassing or not. Some people think doing a Revlon hair commercial is really cool. To me, that's embarrassing, but World of Warcraft: not embarrassing, very cool.
I would never do a commercial for something that is embarrassing, and I think that people maybe have a different perspective on what is embarrassing or not. Some people think doing a Revlon hair commercial is really cool. To me, that's embarrassing, but World of Warcraft - not embarrassing, very cool.
Beyonce's 'Bow Down,' to me, that could be a grime tune. If it's electronic and 140-ish bpm, and people go crazy to it, to me, that's grime.
Also, the commercial media in a superior position, really, to any other corporate lobby, because where would people hear about commercial media or corporate media criticism, where would they hear criticism of them other than in the commercial media?
Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.
I have applied to go to either Durham or Loughborough University to study Applied Physics and would like to get some qualification behind me. But when I do think about becoming professional Essex would be my first choice as I have been very happy playing and practising with them.
Lots of media people ask me what do you think of yoga in the gyms, and what do you think about this article and what do you think about that, and how about it's so commercial now. I say, look, whatever gets people turned on to it.