A Quote by Skepta
When I do music videos, I like to do a take, then see how it looks, so I can correct it.
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The first thing you do before you take a swing with a driver is put it down and see how it looks to your eye. If you don't like how it looks, it's going to be difficult to hit a good shot.
I accept that appearance is a big thing in this business. But being around Hollywood and having actor friends and doing music videos, it does make you more aware of how you look. With music videos they send you rough cuts, and in certain frames of me, I just see a nose advert.
Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.
We have tons of live performances that we're putting on there. We have music videos. There's a music video for the song called I Am Jesus what is one of the funniest music videos, like we just could not find a place for it in the movie, but it's like crazy funny. And we have the whole video.
I like that Sarah Palin. She looks like the flight attendant who won't give you a second can of Pepsi ... She looks like the nurse who weighs you and then makes you sit alone in your underwear for 20 minutes ... She looks like a real estate agent whose picture you see on the bus stop bench ... She looks like the hygienist who makes you feel guilty about not flossing ... She looks like the relieved mom in a Tide commercial.
It's hard for new directors to find good tracks because we don't usually get to choose good music by good artists. I honestly think music videos will slowly die out. There will always be a few directors who do cool things. But look how many great videos there were in the '90s, and then look at the 2000s. It's depressing.
It's a video world now, you know? It's not a musical world. It's a video world. I can watch videos. I see videos, you know, Britney Spears, she's sexy. I like to watch her videos. It's not like the music is what I'm hearing. It's different now. But it's not my world. It's the world of young people and they have what they want and they have what the technology and the society produces as a result of all these advancements that have occurred. And the in the future we'll have something else. Maybe we'll have holograms and, you know, all kinds of stuff.
I like to see a video through a computer or through a phone to make sure it looks good at its worst. I hate when you perfect something for the ideal way of consuming things, and then when you see it on YouTube, it looks like crap.
Film was something that I didn't see as a step up from music videos, though obviously, music videos, the fact that you work with a crew and a film camera, are the closest to film I've ever been. That is the only schooling I've ever had.
It's the way I make music, I will take two ideas and smash them together and if they sit well together for me then that's fine, and it's the same with the lyrics - if I see a couple of lines and I like the way they look on the page then I'll use them. I find they take on a meaning of their own, it's very difficult to explain how I actually go about all that.
I always think about fashion when it comes to making music and music videos... what the colours will look like, what the material will be, how will it work with the sound of the music.
I've always wanted to be a director; it's just how my mind has always worked. If I hear music, I see music videos and all the shots and setups to edit it all together. If I interact with a person, I'm seeing a whole scene come to life.
There's no real music on television unless it's music television, and then it's expensive videos, which people like me can't do.
We didn't have music videos. You weren't an overnight sensation. You had to work at it and learn your craft: how to take care of your voice, how to pace your concerts, all that trial and error.
My two favorite parts of what I do are definitely writing the music and then writing and directing the videos to support each song. As well as doing my own makeup and styling for the videos.
Watching Michael Jackson was like taking a history lesson and a lesson on the future at the same time. If that weren’t enough, Michael then went and single-handedly revolutionized music videos. It’s amazing that today, some twenty-five years later, everyone who makes a pop music video still feels obligated to include a 'group dance' sequence like the one Michael pioneered in 'Beat It'. That’s how influential and ahead of the times he was.
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