A Quote by Smriti Irani

Industry people do know when a PR movement plays out. The issue is that it is an insult to our intelligence when those who are doing the PR thing presume that we are not wiser.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
The biggest PR hack you can do, is not hire a PR firm.
PR only works for big names, because they've already achieved something. If you're talking about an ordinary person, what would your PR machinery do where there's no product in the machine?
People think they need to hire someone to do their PR, but 99 percent of PR in the early stages is stuff you can do yourself. It's just like business development - there's the warm-up intro, followup to build relationships, then add something of value.
When I came to the industry, one PR person told me, 'Send a text message to this actor. Go on a date with him.' And I said, 'But he is married!' Then this person said, 'Why didn't you send a message to this cricketer? It would have been good for your career, for your PR and public image.'
It took me 15 years of being in the industry to know that you need makeup and styling when you go out, that you need to have PR.
I did drop out of uni, but I worked in PR for a while and then I worked as a runner on 'Loose Women,' 'The Alan Titchmarsh Show' and 'Hairy Bikers,' so I know how the industry works.
If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.
Maria did teach us a lot. It taught us to value what we have: our friends, our neighbors, and those who helped us. I know my people in PR are active. It took us by surprise, but we are warriors, and we are ready for any adversity.
People in my industry [PR] would like people to believe we have ways to control social media. But that's one of the great swindles.
The pharmaceutical industry likes to depict itself as a research-based industry, as the source of innovative drugs. Nothing could be further from the truth. This is their incredible PR and their nerve.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
It's hard to juggle being a businessperson with being a creative person. You have to organize yourself - PR needs me for PR, and the licensing division needs me for licensing, the bridal people need me for bridal.
Hiring and retaining talent in the tech industry is expensive and vital. Those people have real power over their bosses, especially because it is often fairly easy for them to find work elsewhere, and employee walkouts are terrible PR for these leaders who are often obsessed with their public image.
When you think about [Truman] Capote in the - was what he did exploitative of a person's life or exploitative of these murders? You look at our culture now, you look at celebrity and how it plays out in our culture now, and Capote was one of the great PR men of his time.
Right after college, I was trying to figure out what to do. Teach? Act? Model? Do PR for the deaf community? And now I'm doing all I dreamed of and more.
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