A Quote by Son Ye-jin
The box office isn't something I consider. If I do, I can't really work.
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I really don't consider myself to be a conventional Hollywood star. I've never really been marketed by the big studios to do mass market box office films.
I didn't know box office was a thing you could possess but I don't have it. I go up for lovely roles and people with this nebulous thing called box office get them so there isn't much I can do about that unless you know where I can get some box-office myself!
What I think of as a mistake might be something that does really well at the box office, so I'm my own harshest critic - as we all are, really.
Something's happened in our society which I don't think is beneficial, and that's that you see the public being fed box-office news. Newscasts now, every local station - I've been traveling around the country a lot, and you see the local news, and they give box-office reports.
The effort always remains that my new film outdoes my last in terms of performance and gets better box office success. Box office is the sole reason why I do films.
They are born, put in a box; they go home to live in a box; they study by ticking boxes; they go to what is called "work" in a box, where they sit in their cubicle box; they drive to the grocery store in a box to buy food in a box; they talk about thinking "outside the box"; and when they die they are put in a box.
For me, more than general box-office collections, what really matters is that I am doing something that I enjoy and love.
I hate how box-office failures are blamed on an actress, yet I don't see a box-office failure blamed on men.
But honestly, much of the work that I have done has had some impact on me. It's something that I have realised only later. I also find it amusing that the memories of actors are so consciously constructed around what happened to that piece of work, in terms of audience reception or box-office results.
Box office success has never meant anything. I couldn't get a film made if I paid for it myself. So I'm not 'box office' and never have been, and that's never entered into my kind of mind set.
Something like 'Without a Paddle' does really well at the box office and I'm like, 'Oh, here we go.' In 'Without a Paddle' I'm the romantic lead - great! A comedy and that's what America wants. Then it did nothing for me and I went into kind-of a work abyss. I just didn't get another shot.
I think no one really knows for sure what will work at the box office. Even big production houses don't know what will do well and what won't.
There's only one barometer for the commercial success of a film and that's the box office. The obsession with box office doesn't annoy me. It's the main part of the business, if you get irritated with the main part then you're in trouble.
People can criticise all day long, I think I've proven myself, I think I deliver. And I agree, box office does not mean a movie's good, but I feel like I'm making good movies and I'm delivering in box office.
I'm not afraid of a big studio film; I trust my instincts. But for me, it's not really about box office. It's about looking back on your work and not having to apologize for it.
So much of the downstream revenue is linked to that initial excitement, to how much revenue is produced in the domestic box office. For example, what we pay for a film three years later is highly correlated to how well it did in the box office.
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