A Quote by Sonny Mehta

Not all new books carry endorsements, and I wouldn't say that blurbs are indispensable for marketing.

Sonny Mehta

Quote Topics

Books Carry Endorsements Indispensable Marketing New New Book New Books Say

Quote Author

Sonny Mehta
Indian - Editor
1943 - 2019

The etiquette of blurbs means it's not hard to not blurb something (if it's not by a friend, or student): everyone knows how many books you're deluged with. You can just say you never got to it.

Jim Shepard

New York is the place where they bind books and write blurbs and arrange the publicity and print the galleys... But Chicago is the place where the book is lived out before it is bound and the song is sung before it is recorded.

Nelson Algren

Of all the depressing abuses of language in business, there is none that gets me so incensed as the rampant overuse of the word 'passionate' in company slogans, marketing blurbs, mission statements and on the sides of vans.

Tom Hodgkinson

The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.

Saul Berman

I have people coming to me with endorsements all the time. I've turned down endorsements well over $1 million because I didn't like the company.

Rick Harrison

Kids books Grownup books That's just marketing. Books are books.

Maurice Sendak

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Philip Kotler

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

Lester Wunderman

A lot of people get to the point in their careers where blurbs are ghostwritten for them, because they're like, "I want to support this person, it's good for my career," and so they get someone at the publishing house to do it, or they copy something from the press release. People write their own blurbs, absolutely, some huge percentage of the time.

Emily Gould

Writing blurbs for books means you have to read the book, and it cuts into the business of bookselling. So every time I get a blurb from a bookseller, I try to write a thank you note.

Gabrielle Zevin

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Paul Zane Pilzer

The thing with me and endorsements is it's harder for me to get endorsements because of the simple fact that I want in.

Pitbull

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

David Meerman Scott

I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.

Karen Civil

To some extent the shorter the writing assignment is, the harder it is to accomplish, and a blurb is 200 words max. Blurbs are meaningless, and actual people who are buying the books don't care about them at all.

Emily Gould

So much of the way books get classified has to do with marketing decisions. I think it's more useful to think of literary books and sci-fi/fantasy books as existing on a continuum.

Karen Russell

A Quote by Sonny Mehta

Quote Topics

Quote Author

Related Quotes

Related Authors