A Quote by Sonny Vaccaro

Beginning in 1978, Nike paid coaches to put their shoes on the team. — © Sonny Vaccaro
Beginning in 1978, Nike paid coaches to put their shoes on the team.

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An animal’s memory is not in words, they’ve got to be in pictures – it’s very detailed so let’s say the animal gets afraid of something. Like, for example you beat the dog up and they're looking at you and your Nike shoes or any sneaker or anything like a Nike, he's likely to be afraid of that - so anything without that Nike wingtip, he's likely to be fine. If you think about it, that's a different picture, than a Nike type shoe. Its specific because its sensory based.
Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.
Good ideas are like Nike sports shoes. They may facilitate success for an athlete who possesses them, but on their own they are nothing but an overpriced pair of sneakers. Sports shoes don't win races. Athletes do.
I tried out for my basketball team every year and I never made it. You had to buy the shoes before you knew if you were on the team because it took a few weeks for them to ship. I bought the shoes every year, never once made the team, had a ton of high school basketball shoes.
People can think what they want, but the important thing I've always said is what my family sees and knows, and what my team and coaches know. My team and my coaches know that I work my butt off, that I'm in every day lifting weights, studying, even at home.
Nike Air Max 95's - I wear them almost every day. They're super comfortable. I get a lot of gifts, so I don't really need to shop. But if I had to choose my favourite brand, it would be Nike. Nike is the best.
I joined the international stage quite late. I didn't do many of the youth age groups, so to come into the senior team and to be offered a Nike deal - a very, very low Nike deal to start with - but I was jumping up to bite the woman's hand off to sign the piece of paper.
When I had no shoes I was comfortable - I used to run barefoot. When I wore shoes it was difficult. To run in shoes was ok, but at the beginning of my career it was hard.
What I really like is changing a life, helping someone change a business, change a family. In the beginning, it was because I was willing to only be paid for a result. I wasn't a therapist; there were no such thing as coaches back then. You had to be a therapist and it had to be paid for by somebody, and I saw what therapists did and I was honestly disturbed by it, because I see people in therapy for five years and I was, like, "This is absurd."
I give a lot of shoes away, but there are some shoes that sometimes I'm like, I don't think they ever even released these. Sometimes, I don't know what they've released. But sometimes, friends of mine that work for Nike will visit and say, 'They never made these, so you need to hold on to these.'
Coaches understand that pressure is part of the rush of coaching. The challenge of trying to outplay your opponent is part of the fun, the adrenaline, the preparation, seeing your team evolve. It's why coaches become coaches.
In track and field, Nike is all-powerful. They control the top coaches, athletes, races, even the governing body.
I am paid to play, and the coaches are paid to plan, and that is what they have to do.
I love Nike's running shoes and clothes because they feel as light as a feather.
Ever since I signed with Nike I definitely got a crazy amount of shoes.
Modern football is increasingly dominated by the coaches - their narcissism to put themselves above the team and their players.
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