A Quote by Sophie Kinsella
My own life has been doubly disconnected, as I've written books under two different names. As an author, your name almost becomes a brand; readers know what to expect.
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If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. But when it is your name on the products, and you lose it, that is the game changer.
Names are hard. I have a library of What to Name Your Baby books, and I’m always picking up new books, and books of baby names from other countries. I like cool-sounding names.
As a writer I am proud that if you took my last four books, and they didn't have my name on them, I don't think readers would know they were by the same author.
A good book changes for you every few years because you are in a different place in your own life. That's a sign of a good novel. Not only will two different readers get something different but so will a single reader at different points in his life.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
If you want to publish two books a year under your own name and your publisher doesn't, maybe you need a different publisher.
I expect that my readers have been to Europe, I expect them to have some feeling for a foreign language, I expect them to have read books - there are a lot of people like that! That's my audience.
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
Unfortunately what is little recognized is that the most worthwhile scientific books are those in which the author clearly indicates what he does not know; for an author most hurts his readers by concealing difficulties.
What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
I've always kind of thought that reviews written by readers for readers are a kind of private space between consumers. It's their right to say anything they like about your material, and authors need to know that and respect that. As for my end, I'm aware of what my sales are, so I know that my books are working in the marketplace, at least for now, and beyond that, I have to just do my thing and stay focused.
An author entices the readers with their words, and it is painful for them to even lose a sentence. But films and books are two different mediums and should be dealt differently. What works in a book might not work for a film. When I saw 'Anna Karenina' on screen, I didn't like it at all, whereas 'The Godfather' was legendary.
My books have been translated into various languages and sold in other countries, but I never have any contact with the foreign publishers and am so disconnected from that process that it seems almost imaginary. With 'How to Save a Life', I worked closely with Usborne editors and have been involved in the publicity.
The reason why so few good books are written is, that so few people that can write know anything. In general an author has always lived in a room, has read books, has cultivated science, is acquainted with the style and sentiments of the best authors, but he is out of the way of employing his own eyes and ears. He has nothing to hear and nothing to see. His life is a vacuum.
Autobiography. Apparently one should not name the names of those one has been to bed with, or give explicit figures on the amount of money one has earned, those being the two data most eagerly sought by readers; all the rest is legitimate to reveal.
My role is to promote the authors image and their new books. I'm also brought on board when the author is "between books" to keep the name in front of the reading public. That's a challenging time for an author.
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