A Quote by St. Lucia

The upside to doing commercials is you have to work in a lot of different genres and make stuff that you never thought you'd be making. — © St. Lucia
The upside to doing commercials is you have to work in a lot of different genres and make stuff that you never thought you'd be making.
A lot of the good cameraman who we used are doing television work; they're doing commercials for a lot of money. And the commercials look incredible. But what's it about? I made three major commercial campaigns. I enjoyed it, I experimented with it, and at the end of the day I felt no satisfaction. It was like having a fast food lunch.
The goal for me is always to have the opportunity to work in different genres. This is a great and exciting time in my career, where I can have the opportunity to work in different genres, and also I recognize there's not a lot of actors who have that opportunity and I'm grateful for it.
A lot of people are like, "You're doing commercials?" And I honestly feel like those Sierra Mist commercials are better than a lot of sitcoms I get offered. It's hard work, and I'm paid a lot of money, and I do it because I love the soda.
I have to entertain myself. An easy way to explain it is I worked in NY since I was five-years-old doing modeling and commercials, and that's a completely different world than in California where I think there's different dreams and aspirations of maybe being a so-called 'star' and so forth. Here you do your work, whether it's theater or commercials.
I never got tied down to any social scene. I was just into creating stuff. And I think, even today, that's how I'm able to work and move between so many different genres - I want to be part of what's happening, I want to make new things.
Definitely, doing my solo stuff, it's fun in a different way. I get a lot more say. However, there's a lot more work to do because I have to make everything happen.
No matter what kind of significance leads you do, you learn a lot from doing schlock. The setup's the same, only you have to work twice as hard to make it the best as you can make it. And a lot of acting is not about acting but technology. Are you standing in your light? Are you out of your light? And if the sound guy's near you, please don't put the coffee cup down at that moment, because you're covering your lines. All of that stuff's going on in your head, so you learn a lot by doing whatever. In my view, never worry that something's not prime - A, number - one stuff.
There's a lot of guys who use their likeness - to do movies, and do other business stuff, but not too many guys are actually making product. I'm making product, it's a different thing. A lot of guys are holding up Coke cans and get paid a lot of money to do that, but no one's making a Coke can. I'm the guy that's trying to make the Coke can.
You meet people who are great to hang with, and you just want to make stuff. So, you just make stuff. I never would have seen that coming. I guess at this point, I can't say that I'm really picky about it. If someone wants to work with me, I'm psyched. As far as who I might call, I don't know. I've never thought about it. Maybe I don't feel like I'm able to ask. That hasn't crossed my mind. I'm that girl who waits to be invited to the dance. I'm not doing any inviting myself, if that makes any sense.
The cliché about young actors is that they want to diversify the work that they do to show their range, but it's true. Or at least, for me, I want to keep doing different stuff; doing different work, you see different things.
I've mainly been sampling jazz because the tone of the chords are expressive in itself, so it's quite nice to write over. It's got interpretations of a lot of different genres, too, a lot of dubby-ness and experimental stuff.
When filmmakers are kept from making films, there's a lot of different reasons why. Sometimes you work on a film and cast it and do all the work and can be just a month away from shooting, and all of a sudden, the whole thing goes up in smoke. But I do think the advent of a digital revolution is going to provide people with opportunities to make films that they never would have had before. I think you can do some pretty credible stuff now with very, very little money. Which I think is great for young filmmakers.
I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different.
Even when I was really young, I hated doing commercials, because I would say, "That's not real acting." And it's not. It's embarrassing what they make little kids do in commercials.
I love bouncing between different genres. And comedy, obviously, is something I enjoy doing the most and I've had the most success with. But I'm open to all jobs and all genres.
I'm terrified by young people who are doing what they think is film making. What they're really doing is taking that convulsed, fast rhythm of commercials. It's not film making.
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