A Quote by Stan Freberg
You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.
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My goals were small. My goal was to become a big enough stand-up that I wouldn't have to do radio. I could sell out a club, which is like 300 seats. If I got big enough, I could sell before I got there, and I wouldn't have to get up at 6 in the morning to do radio. That was pretty much the dream. I had no idea I'd be playing Madison Square Garden or anything.
I always went in with a very specific idea of the sound I wanted, and once I'd recorded I'd try and make it sell as much as I could, but I only went in thinking of a sound I wanted. So, it's no surprise to me that he got the hit and I didn't. But what I realized was that he did dress it up nicely, and my god, he does sing on key well.
You got to understand: when you go into a record company and give them a something that doesn't sound like what's on the radio, it's hard to sell it.
As far as commercials were concerned, I did very few, and I did them only when they gave me carte blanche to them the way that I wanted to. And I did them as an exercise, because I, who do very long films, never thought I would be able to tell a story in 30 or 40 seconds - you come across a whole new system and manner of approaching a subject.
I just want people to hear the music the way it's suppose to sound, the way we meant for them to hear it. You sit in the studio all this time and make the music, tweak it, try to get it perfect. They should be able to hear it that way.
Music has become really important now. It's helped me to open up more and take a chance on loving people. Music is a good reason to care. It's just a vehicle though. It's a way to try and give somebody something that you feel. If trying the best I can isn't good enough, I'll just have to try harder next time...it's all I can do. If I do the best I can, then at least I did the best I could in this life The way I like to look at it is....if that's the last time /I ever got to play, I'd better give it everything I've got.
I hear poetry whenever I turn on the radio. Eminem is a better poet than just about everybody. He's better than Billy Collins; he's better than Richard Wilbur; he's better than me.
I could draw ideas. I remember writing a paper for a seminar class. I remember writing a paper about - and this is going to sound really sort of pretentious, but that's where my mind was at the time - how acting and the performing artist can really be like a Bodhisattva, how they can communicate ultimately an idea in a way that can move and shift things. And that was wonderful. I didn't know many classes where I could try and relate the thing that I really loved and wanted to do into an intellectual idea, and that happened to be one of them.
When I lecture kids, I say, 'You've got to be ambitious by the advertising' - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do.
If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
I did a lot of commercials early on, and I remember the first commercial I ever got was for a product called Funyuns. I had to eat these chips for, like, 12 hours straight.
Now, if you want to get rich, you have only to produce a product or service that will give people greater use value than the price you charge for it. How rich you get will be determined by the number of people to whom you can sell the product or service.
We're trying to sell peace, like a product, you know, and sell it like people sell soap or soft drinks. And it's the only way to get people aware that peace is possible, and it isn't just inevitable to have violence. Not just war - all forms of violence.
I don't want to sound conceited, but people were intrigued with me and thought I was crazy and the word got around about this wacky disc jockey who could do 10 commercials in 10 minutes - what I did was make fun of the commercials.
I'm very interested in vertical space.I want the players to listen to their sound in such a way that they hear the complete sound they make before they make another one. So that means that they hear the tail of the sound. Because of the reverberation, there's always more to the sound than just the sound.
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