A Quote by Stanley Morison
Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it has to be so good that only very few recognize its novelty.
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Poetry is a type-font design for an alphabet of fun, hate, love, death.
Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough, down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible
From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.
You can build a statistical model and that's all well and good, but if you're dealing with a new type of financial instrument, for example, or a new type of situation - then the choices you're making are pretty arbitrary in a lot of respects.
There are three things you need to do as a CEO-founder. Think strategically, drive design, and drive technology. Some people who are really good at one can build a pretty foundational company. Most people who are very successful are good at two. But Jack is the only person in the Valley I've met who's all three. He's a first-rate strategist, a first-rate designer, and a first-rate technologist.
I was lucky enough to be a "type." Sort of a bad-guy type at the time, because I was tall and I had dark eyes. A lot of times, you don't have to be good; you just have to be the right type.
A type of revolutionary novelty may be extremely beautiful in itself; but, for the creatures of habit that we are, its very novelty tends to make it illegible, at any rate to begin with.
One of the best things I ever did was to train in a practical skill. I love computers and they've become such a part of life, especially to the world of design. But it's important to understand that they are a tool, as much as a hammer or a saw is a tool. Computers don't help you design. There needs to be more emphasis on training young designers in how to build things. A good writer needs a good vocabulary. A good designer needs to understand his materials and processes. You can't, as a successful designer, pretend to get any respect if you don't know how things are made.
It's good not only to realize that you can't please all of the people all of the time, but that you don't want to. There's a certain type of reader that you don't ever want to write for.
From the moment when a subordinate class becomes really independent and dominant, calling into being a new type of State, the need arises concretely, of building a new intellectual and moral order, i.e. a new type of society, and hence the need to elaborate the most universal concepts, the most refined and decisive ideological weapons.
To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best
I don't want to get too detailed into it, but when you're a good high school running back, you can almost be whatever type of runner you want to be. If you're a good size and a good athlete, you can be whatever type of runner you want.
I don’t want to get too detailed into it, but when you’re a good high school running back, you can almost be whatever type of runner you want to be. If you’re a good size and a good athlete, you can be whatever type of runner you want.
This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers.
I was never very good at math and science, to be honest, so it's fun to play a character that is so scientific and mathematical, and whose brain functions at such a high pace. The biggest difference is that Maura is very linear in her thinking and very logical. I'm not quite like that. I'm much more laid back and not quite so type A. That's the big difference.
The reason why many clients don't value design is because haven't had a designer prove to them the value of it. You need to prove it to clients who've hired a bunch of shitty designers and their business has not been that successful. When they hire a good designer, they see the difference.
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