A Quote by Stella McCartney
The main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer.
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I am a fashion designer. I'm not an environmentalist. When I get up in the morning, number one I'm a mother and a wife, and number two I design clothes. So the main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer.
The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call "customer pictures," verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.
We're trying to have the band create something beautiful that hopefully one day, 20 years from now, can be picked up by a kid and hopefully have the same effect that Neil Young had on me, or Led Zeppelin or Black Sabbath.
Aesthetics have substantial political consequences. How one views oneself as beautiful or not beautiful or desirable or not desirable has deep consequences in terms of one’s feelings of self-worth and one’s capacity to be a political agent.
The main thing going on around intimacy is that we've developed a lot of strategies so we'll be a desirable package.
The things that we preceive as beautiful may be different, but the actual characteristics we ascribe to beautiful objects are similar. Think about it. When something strikes us as beautiful, it displays more presence and sharpness of shape and vividness of color, doesn't it? It stands out. It shines. It seems almost iridescent compared to the dullness of other objects less attractive.
The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
The nature of life is to be a study of contrasts: joy/sadness, full/empty. The Main Thing is to Keep The Main Thing The Main Thing.
We need objects to remind us of the commitments we've made. That carpet from Morocco reminds us of the impulsive, freedom-loving side of ourselves we're in danger of losing touch with. Beautiful furniture gives us something to live up to. All designed objects are propaganda for a way of life.
Anything that is beautiful is beautiful just as it is. Praise forms no part of its beauty, since praise makes things neither better nor worse. This applies even more to what it commonly called beautiful: natural objects, for example, or works of art. True beauty has no need of anything beyond itself.
The main objects of all science, the freedom and happiness of man. . . . [are] the sole objects of all legitimate government. A plaque with this quotation, with the first phrase omitted, is in the stairwell of the pedestal of the Statue of Liberty.
One cannot create happiness with beautiful objects, but one can spoil quite a lot of happiness with bad ones
The exquisitely bad is as satisfying to the soul as the exquisitely good. Only the mediocre is unendurable.
It is not every man who can be exquisitely miserable, any more than exquisitely happy.
Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
Also, that which is desirable in itself is more desirable than what is desirable per accidens.
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