A Quote by Stephen King
I don't want to sound like an ad, a public service ad on TV, but the fact is if you can read, you can walk into a job later on. If you don't, then you've got, the Army, Iraq, I don't know, something like that. It's, it's not as bright. So, that's my little commercial for that.
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He discusses his service in Iraq, the wounds he suffered there and he says to me in this ad, until you have the guts to call me a phony soldier to my face, stop telling lies about my service. You know, this is such a blatant use of a valiant combat veteran, lying to him about what I said, and then strapping those lies to his belt, sending him out via the media and a TV ad, to walk into as many people as he can walk into.
I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
Generally, there's a lot of ad-lib involved with live TV and things like that, whereas with acting in front of the camera, it was, if you screwed up a line, well, you've got another take, and you also had a script to be able to study, so it wasn't all ad-lib and flying by the seat of your pants, which I like both aspects, actually.
So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.
I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.
You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.
I remember I prayed to God. I was like, "Just let me be on TV." Let my friends see me on TV in a good thing. I like, if I'm funny a little bit on a commercial and then I don't need to act ever again. "Just let them see me." And then it worked. I got the commercial. I was on TV. My friends all saw me. I was a kind of a star at school for like three days. And then it faded away and I was hungry and I had to like make another deal with God. I remember it still.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
All I know is it’s silly to chase fun when all you need is the ground underneath you to be solid. And I don’t expect to be one of those people that does cartwheels in yogurt commercials. I wanna be the cartoon character in that antidepressant ad who has, like, little lines under her eyes, and the divot in the middle of the pill is the pill’s mouth... have you seen this ad? It’s very good. It’s for Abilify, which is not a word.
I have a lot of respect for people who are great at ad-libbing and for writers and directors who are able to create a scene in which that works. Judd Apatow is fantastic at it. But as an audience member, I like the sound of something that's been written - I like it to sound written.
I think titles are tricky because they're like a really short ad for the book. And like an ad, they should open the door in a way that might be more accessible than the book itself. So I always like titles to be familiar. I'm not trying to break ground with the title itself. The title should feel like something already celebrated.
That the world is not the embodiment of an eternal rationality can be conclusively proved by the fact that the piece of the worldthat we know--I mean our human reason--is not so very rational. And if it is not eternally and completely wise and rational, then the rest of the world will not be either; here the conclusion a minori ad majus, a parte ad totum applies, and does so with decisive force.
They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
Business is business. You know how that works. Because stations run on ad money. If they're playing a gay artist, then ad money dries up. So they have to be careful.
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