A Quote by Stephen King
Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
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I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
Human nature is so well disposed towards those who are in interesting situations, that a young person, who either marries or dies, is sure of being kindly spoken of.
"When they finally saw him, why he hadn't done any of those things... Atticus, he was real nice..." His hands were under my chin, pulling up the cover, tucking it around me. "Most people are, Scout, when you finally see them."
When I lecture kids, I say, 'You've got to be ambitious by the advertising' - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do.
You cannot bore people into buying your product - you can only interest them in buying it.
On really hot days, I try to motivate friends and family to come into the pool for an aqua jogging session which I teach. Aqua jogging is a great way to avoid the impact of regular walking or jogging on land. This is especially beneficial for those who have joint pain or who are healing from an injury.
Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
Developing countries can make great strides towards more progressive and effective taxation and spending through action within their own borders. But the damage caused by exemptions, loopholes, and tax havens requires action beyond national borders - it requires international action and cooperation.
The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.
I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.
People think, "Wow, people in America have so much money, they're sending hundreds of pencils to this guy." I don't think those people realize that most people who are buying these pencils are buying them as art objects or conversation pieces.
I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.
We always get rejections, whether it's in love or anything in life. And then negativity tends to creep in. But hopefully we are honest towards the people around us so that we can conquer it.
But the instinct of hoarding, like all other instincts, tends to become hypertrophied and perverted; and with the institution of private property comes another institution-that of plunder and brigandage. In private life, no motive of action is at present so powerful and so persistent as acquisitiveness, which unlike most other desires, knows no satiety. The average man is rich enough when he has a little more than he has got, and not till then.
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