A Quote by Steve Almond
Authors should be as involved with the marketing of their books as they want to be. No more, no less. I happen to recognized, quite early on, that no one was going to buy my book if I didn't do everything I could to let them know that the book existed.
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Well, first you have to love writing. A lot of authors love having written. But I enjoy the actual writing. Beside that, I think the main reason I can be so prolific is the huge amount of planning I do before I start to write. I do a very complete, chapter-by-chapter outline of every book I write. When I sit down to write, I already know everything that's going to happen in the book. This means I've done all the important thinking, and I can relax and enjoy the writing. I could never write so many books if I didn't outline them first.
I think it's a fallacy to say that a good book sells itself. It doesn't happen. I'm a voracious reader and I can give you a long list of books which should have been best sellers but they aren't. How can you buy a book if you haven't heard of it?
If you buy a book on golf instruction buy the thinnest book you can find. The thinner the book, chances are the easier and more elementary the instruction. It can do one of two things: help you more or hurt you less. Both are good compared to the alternative.
We're in the media business today. We're in the business of helping authors and publishers market their books to readers. And that's where we make our money. We sell book launch packages to authors and publishers and really help accelerate, build that early buzz that a book needs to succeed when it launches and accelerate that growth through ads on the site.
I think that some books are more successful than others to certain readers. People who read my books for the humor, they're going to love one book. People who read my books for the mystery, they might not like that book quite as much.
I got my iPad, and I'm trying to buy books on that, but I kind of like a book. At the end of my life, when I'm old, I want to have all these shelves full of books. So I'm just gonna do the book thing.
The Bible is a book that has been read more and examined less than any book that ever existed.
Boswell: But, Sir is it not somewhat singular that you should happen to have Cocker's Arithmetic about you on your journey? Dr. Johnson: Why, Sir if you are to have but one book with you upon a journey, let it be a book of science. When you read through a book of entertainment, you know it, and it can do no more for you; but a book of science is inexhaustible.
When I'm writing a book - say I'm going to write a parenting book. I'll go out and buy the 100 top parenting books and I will read those, not so I can copy them for sure.
If you try to control it too much, the book is dead. You have to let it fall apart quite early on and let it start doing its own thing. And that takes nerve, not to panic that the book you were going to write is not the book you will have at the end of the day.
Look at a book. A book is the right size to be a book. They're solar-powered. If you drop them, they keep on being a book. You can find your place in microseconds. Books are really good at being books, and no matter what happens, books will survive.
I have a very big apartment in Paris but you can't really move around there anymore; piles of books everywhere. I don't want any more books. I have too many books; sometimes I have to buy another copy of a book that I know I have somewhere in my house or office because I can't find it.
I feel lucky that I read so many books as a kid because I know that no matter how much I appreciate a book now, and I can love a book very much, it's never going to be that childhood passion for a book. There's some element, something special about the way they're reading books and experiencing books that's finite.
It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
There are a few books I can recommend, but one you should read for sure is 'Do More Faster,' a book full of advice for young entrepreneurs. Looking back at the early days of Booking.com, I recognize a lot of things that feature in this the book - like 'fail fast, learn quickly.'
I began writing books after speaking for several years and I realize that when you have a written book people think that you're smarter than you really are if I can joke. But it's interesting. People will buy your book and hire you without reading the book just because you have a book and you have a book on a subject that they think is of interest to themselves or e to their company.
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