A Quote by Steve Ballmer
We will make our products work out of the box.
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Our whole economy is based on planned obsolescence...we make good products, we induce people to buy them, and then the next year we deliberately introduce something that will make these products old-fashioned, out of date, obsolete.
We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.
They are born, put in a box; they go home to live in a box; they study by ticking boxes; they go to what is called "work" in a box, where they sit in their cubicle box; they drive to the grocery store in a box to buy food in a box; they talk about thinking "outside the box"; and when they die they are put in a box.
We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.
At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them.
My work is all about how we consume. To me it's important to know where things come from. Generally, our products today are so cheap, you know there's something wrong. Things are not made in a good way. I want to make things that are. I want to make the story behind products visible.
I learn from Larry Ellison every day. I've said this before: how is it to work with someone who thinks out of the box? Larry doesn't see the walls at all; he does not see the box. He is an absolute, true visionary. And to be honest, I always find myself in a box! I'm comfy in my box. I've furnished it; it's lovely.
The memory of how we work will endure beyond the products of our work.
I like more the fact that I like to think out of the box. Thinking out of the box goes along with dressing out of the box and living out of the box.
We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.
We have four boxes with which to defend our freedom: the soap box, the ballot box, the jury box, and the cartridge box.
You don't have to fit into a particular box. You fit into a box that you're comfortable in, and you'll attract people with like minds. It took me a while to figure this out, but there are many ideals. You have to figure right what's best for you and that will radiate out of you. I think a certain amount of letting go and being brave and not being afraid to make mistakes to get there.
We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don't want to have 20 different products that work in 20 different ways. I was getting lost at our site keeping track of everything. I would rather have a smaller set of products that have a shared set of features.
'Out of the box' corporate thinking helped carry real American innovation out in a box. A pine box.
My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.
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