A Quote by Steve Ballmer
In the case of music, Apple got out early. They were the first to really recognize that you couldn't just think about the device and all the pieces separately. Bravo.
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There was a band very early on in our class, and I played in that band and as a teenager, I continued. It was more from my own relationship with the instruments at this time, figuring out the instrument and then having to learn different pieces that I really got into music. I really discovered the almost transcending power of music. And I think that is why I am so into it.
I think I gave indications early on that mine wasn't just going to be a commercial, er, career. If that were the case, then the first record would have been 10 versions of 'Loser.' I always thought it would be interesting if there was no such thing as gold and platinum records, or record deals, and people were just making music. What would the music sound like?
Early on, Android phones were pitched as kind of ersatz iPhones, devices that could do most of what an iPhone did - but were available on carriers other than AT&T, a relatively horrible network that was the biggest source of complaints about Apple's transformative device.
If you were the first person ever to design an application for the iPhone and you patented it, you would be very, very better off than we are right now, you know? But you've got to be the first one to do it. So I figured that Led Zeppelin or the Stones were going to do it unless we just got on to it. So I got cracking with the guys from Apple.
At the age of 12, I got free pieces of software in a box of cereal which allowed me to make music, like really early demos, and then I just never looked back.
Apple Music is about getting things early and pushing them out.
The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is great for people, or otherwise, we wouldn't we doing it. If we were not proud of the product, we wouldn't be doing it.
I think people were a little bit too concerned about what I would or would not be allowed to say. So let me just get that out of the way and get on to the business of telling, you know, a story, or two, or three, or 15. And also to say, "Okay, look. Here it is, don't worry about it. The restrictions and the watered-down and all the stuff that you thought was gonna happen really isn't the case." So we done got that out the way, and now we can just kind of move on.
John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place which was making great computers for people to use.
I had never really liked the music by Gabriel Faure, but just by chance, listening to some pieces by him, I got very interested. So I listened to almost everything. All the pieces written by him. I was digging deeper and deeper. I'm not sure I still like his music or not, but it's interesting.
One of the first TV shows that I did was this prank show. And we did a prank where we took a Michael Jackson impersonator and I played his publisher.I was just really good at my job.We were just about to go onto the field to throw out the first pitch just two weeks after 9\11. It was a huge security breach, and we made a lot of cops look really dumb. Producers of the show thought it would be really funny and I didn't think about it because I was a young dumb comedian. So I got arrested and went to jail in the Bronx, and now I can never go back to Yankee Stadium.
Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.
Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.
The first thing I think about is music, and the last thing I think about is music. I'm like some Monk. I don't see a lot of daylight. I hang out with musicians, I hang out with directors and I just try to spend as much of my life as possible playing music.
I saw lots of music devices. I loved playing with music devices. And like most of the world, I thought of a music device as a music device. Steve Jobs tends to look beyond that, and he doesn't see a music device as having any importance at all - how fast it is, how many songs it can hold, and all that - he sees music itself to a person as a being the important thing.
Holland was one of the first countries to adopt dance music into their culture, and we were the first ones to have really big raves. I grew up in that atmosphere in the early 1990s, and I was very interested in how dance music was made.
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