A Quote by Steve Ballmer
Google's not a real company. It's a house of cards.
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Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law.
Alphabet would be a holding company to house its wackier or noncore efforts - like its Verily life sciences, Waymo self-driving cars, and Loon Internet balloon projects - while Google's advertising-oriented business would stand apart and continue to drive the company's finances.
In 2013, when Google announced that Kansas City would be the first city in the country to have Google Fiber, I bought a house in the first neighborhood that was being wired up with Google's gigabit Internet.
What's been unique about our acquisition is that Google is leaving us independent. That actually means that the company is structured the same... We really are a company within a company.
Clearly the success of the Netflix model, releasing the entire season of 'House of Cards' at once, proved one thing: The audience wants the control. They want the freedom. If they want to binge as they've been doing on 'House of Cards' and lots of other shows, we should let them binge.
Google Now supplants the need to open an app by surfacing cards - cards that magically turn into just the information you need, when you need it - without having to go to an app to get it.
Being on 'House of Cards' really has given me so much more than just a job; the interactions I have had with real White House correspondents, other journalists and bloggers relating to my character Janine - and their thanking me for representing them - has been extraordinary.
I have more faith in doing something creative for a cable station or something like Yahoo or Google or Amazon. What Netflix did with 'House of Cards' and David Fincher was brilliant. That is inspiring to me. I think there is more chance for creativity in animation, it just hasn't happened there yet.
I'd love if Google ran my cable or phone company. Instead of making their businesses out of telling us what we can't do, GT&T would recognize the benefit of helping us do what we want to do: use the internet more and create more of our own stuff. Google might even figure out how to make connectivity ad-supported and free. Sadly, though, I think Google knows what it is and won't expand into other industries, even if it would be good at running a cable or energy or phone company.
One of the cool things, obviously there's 'Scandal,' 'House of Cards,' there was 'West Wing.' Other than that Jack Lemmon/James Garner movie about ex-presidents, no one's ever done anything in this area, whereas a lot of times, we do a story where someone goes, "Oh, yeah, they did someone sleeping with a Secret Service agent on 'House of Cards.'"
Scripts are a house of cards and you can't just reach in the middle and pull out the middle card because the house of cards will fall down. But at a certain point you almost have to allow that house of cards to get knocked down a few times because you need to make it sturdier. How many times do you hear, "No, that doesn't make sense," or "Why would this happen?" That was a mistake. You shouldn't have those moments, because the moment you're knocked out of the story, then you're dead. And all you can go is moment to moment,or joke to joke. And that's gonna wear people out.
Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.'
I owe a lot to my time on 'House of Cards' because, up until I booked that show, I had been working consistently for 12 years, but I wasn't working on anything that mattered in the way 'House of Cards' did to its audience, to casting directors, to directors and producers. The show hit this sweet spot.
Google's competitors argue that Google designs its search display to promote Google 'products' like Google Maps, Google Places, and Google Shopping, ahead of competitors like MapQuest, Yelp, and product-search sites.
Google was a venture-funded company. Being part of that brings an energy to the company.
I think I've always been able to see what's coming, and when I was joining Google, people always said, 'Why are you joining this company?' It was so small at the time. I could see the importance of Google. I could see the way it was going to grow; it was going to become a big company.
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