A Quote by Steve Blank

Essentials of how to do a startup do not include writing a business plan — © Steve Blank
Essentials of how to do a startup do not include writing a business plan
Founders have continually struggled with and adapted the 'big business' tools, rules, and processes taught in business schools when startups failed to execute 'the plan,' never admitting to the entrepreneurs that no startup executes to its business plan.
The Lean Startup isn't just about how to create a more successful entrepreneurial business, it's about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world's great problems. It's ultimately an answer to the question: How can we learn more quickly what works, and discard what doesn't?
If you look at it now from the Google perspective, how do you make billions of dollars? Hundreds of millions doesn't count anymore; how do you make billions? And that's the question we've been tasked. Is this a Google-scale business, or is this a nice business for a startup?
Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business.
The business plan should address: "How will I get customers? How will I market the product or service? Who will I target?" The principles of a business plan are pretty much the same. But after page one to two, everything is unpredictable, because costs or competition will change and you don't know how things will be received by the market. You have to be able to continually adapt. Companies that fail to adapt will die. Others are brilliant at adapting.
The goal of every startup experiment is to discover how to build a sustainable business around that vision.
I never had a business plan. I did, actually - I'm lying. My business plan was to get lucky, and I did; that was great. And then my second business plan was to get lucky again, and there, I faltered.
I don't want to plan my career. That would be a business plan. Filmmaking is not a business plan.
There's nothing wrong with a business that supports you and perhaps an extended family. But if you want to build a scalable startup, you need to be asking how you can you get enough customers/users/payers to build a business that can grow revenues past several $100M/year.
Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.
For a long time, I've ranted against naming your startup community 'Silicon Whatever.' Instead, I believe every startup community already has a name. The Boulder startup community is called Boulder. The L.A. startup community is called L.A. The Washington D.C. startup community is called Washington D.C.
If there's any business that instructs you in the strong hand of fate, it's show business. You can plan and plan, but it's what happens to you that really determines what your career will be like.
Startup culture fosters laughter, debate, and a passionate, non-politically-correct focus on getting things done. And this startup of culture is something entrepreneurs struggle to maintain as the business grows. To ensure this environment continues, create a strong foundation and ensure everyone is on board.
Don't get stuck on a business plan just because it was your business plan.
When we get hung up on the non-essentials, the essentials have no opportunity to make a significant appearance.
In essentials unity, in non-essentials liberty, in all things charity and love.
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